توظيفُ طلابِ الإعلامِ التربويّ لتطبيقات الذكاء الاصطناعيّ في المشروعاتِ الإعلاميّة وعَلاقتها بتنميةِ مهارات الإنتاج الإذاعيّ والتلفزيونيّ لديهم - دراسةٌ في ضوء النظريّةِ الموحدة لقبولِ واستخدامِ التكنولوجيا | ||||
مجلة البحوث الإعلامية | ||||
Volume 75, Issue 3, July 2025, Page 2435-2562 PDF (17.63 MB) | ||||
Document Type: المقالة الأصلية | ||||
DOI: 10.21608/jsb.2025.389762.1938 | ||||
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Author | ||||
أمل السعيد محمد عقدة عقدة ![]() | ||||
كلية التربية النوعية قسم الاعلام التربوى جامعة طنطا | ||||
Abstract | ||||
هدفت الدراسة إلى التعرُّف على درجة توظيف طلاب الإعلام التربوي لتطبيقات الذكاء الاصطناعي في المشروعات الإعلامية وعلاقتها بتنمية مهارات الإنتاج الإذاعي والتلفزيوني لديهم؛ وذلك من خلال التعرُّف على مستوى استخدام تطبيقات الذكاء الاصطناعي في إطار أبعاد النظرية الموحدة لقبول واستخدام التكنولوجيا، وقياس مستوى تنمية مهارات الإنتاج الإذاعي والتلفزيوني في إنتاج المشروعات الإعلامية، وتنتمي هذه الدراسة إلى الدراسات الوصفية، وفي إطارها استخدم منهج المسح، واستخدم في ذلك الاستبانة كأداةٍ لجمع البيانات المطلوبة، وطبقت الدراسة على عينة عشوائية قوامها (463) مفردة من طلاب الإعلام التربوي بالجامعات المصرية، وتوصَّلت الدراسة إلى مجموعة من النتائج، أهمها: وجود علاقة ارتباطية موجبة ذات دلالة إحصائية بين مستوى استخدام المبحوثين لتطبيقات الذكاء الاصطناعي في إنتاج المشروعات الإذاعية والتلفزيونية ودرجة استخدام تطبيقات الذكاء الاصطناعي في إطار أبعاد النظرية الموحدة لقبولِ واستخدام التكنولوجيا. كما تبين وجود علاقة ارتباطية موجبة ذات دلالة إحصائية بين مستوى استخدام المبحوثين لتطبيقات الذكاء الاصطناعي في إنتاج المشروعات الإذاعية والتلفزيونية في إطار أبعاد النظرية الموحدة لقبول واستخدام التكنولوجيا ومستوى تنمية مهارات الإنتاج الإذاعي والتلفزيوني لديهم. | ||||
Keywords | ||||
طلاب الإعلام التربوي; تطبيقات الذكاء الاصطناعي; المشروعات الإعلامية; مهارات الإنتاج الإذاعي; مهارات الإنتاج التلفزيوني | ||||
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