مدركاتُ ظاهرة "الأخبار تجدني" وعَلاقتها بسلوكيّات مستخدمي وسائل التواصل الاجتماعي تجاه الأخبار الزائفة "دراسة ميدانية في إطار نظرية تأثير الشخص الثالث" | ||
مجلة البحوث الإعلامية | ||
Volume 76, Issue 1, October 2025, Pages 309-422 PDF (16.06 M) | ||
Document Type: المقالة الأصلية | ||
DOI: 10.21608/jsb.2025.410112.1958 | ||
Author | ||
نجوى إبراهيم* | ||
قسم الإعلام، کلية الآداب، جامعة حلوان | ||
Abstract | ||
سعت الدراسة إلى تحليل وتفسير الكيفية التي يسهم بها إدراك "الأخبار تجدني" (News-Finds-Me) في تشكيل استجابات معرفية وسلوكية تجاه الأخبار الزائفة؛ من خلال رصد العلاقة بين هذا الإدراك وبين قابلية تصديق الأخبار الزائفة والاستعداد لمشاركتها عبر وسائل التواصل الاجتماعي، وذلك في ضوء الدور الوسيط لتحيز إدراك تأثير الشخص الثالث (Third-Person Effect)، بما يحمله من دلالات على الثقة المفرطة لدى الأفراد. وتم إجراء الدراسة بتطبيق أداة الاستبانة على عينة من مستخدمي وسائل التواصل الاجتماعي قوامها 400 مفردة . وأظهرت نتائج الدراسة وجود نمط إدراكيّ وسلوكيّ سلبيّ لدى المبحوثين في تفاعلهم مع الأخبار الزائفة عبر وسائل التواصل الاجتماعي، حيث تبين ارتفاع إدراكهم لظاهرة "الأخبار تجدني"، خاصة في بُعدي "الاعتماد على الخوارزميات" و"الاعتماد على الأقران"، بما يعكس اعتمادًا سلبيًا على التدفق التلقائي للأخبار دون بحثٍ نشطٍ أو تحقق. كما كشفت النتائج عن فجوة إدراكية واضحة، حيث يقلل الأفراد من تأثرهم الشخصي بالأخبار الزائفة مقارنة بتقديرهم لتأثر الآخرين؛ مما يُنتج شعورًا زائفًا بالتفوق المعرفي. وقد ارتبط هذا الشعور بانخفاض سلوكيات التحقق الذاتي، وضعف القدرة الفعلية على التمييز بين الأخبار الحقيقية والزائفة. وأظهرت النتائج أيضًا ارتفاع نية مشاركة الأخبار الزائفة لدى أكثر من نصف المبحوثين. كما أوضحت نتائج اختبار الفروض، وجود علاقات ارتباط دالة بين أبعاد إدراك "الأخبار تجدني" وكلٍّ من (الفجوة الإدراكية، وقابلية التصديق، ونية المشاركة)؛ مما يؤكد دور هذا الإدراك كعامل محفز لسلوكيات تسهم في انتشار الأخبار الزائفة. | ||
Keywords | ||
ظاهرة الأخبار تجدني; الأخبار الزائفة; تأثير الشخص الثالث; وسائل التواصل الاجتماعي | ||
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