Number of Articles: 2 | ||
1 | Mediating Marketing Knowledge in the Effect of Cultural Intelligence on Consumers 'Decision-Making Style | |
Volume 4, Issue 2, July 2023, Page 67-98 | ||
Amira Ibrahim Abdelrahman; Abd Elazeem Mohamed Abd Elazeem; Alaa Abd Elkader Mohamed Elsaid Elnazer; Ahmed Yousef Abdel Salam Ali Bahrez | ||
2 | The mediating role of electronic Word of Mouth (E-WOM) in testing the effect of celebrities on the consumer’s decision to Brand Switching: An applied study on YouTube app users in Mansoura city | |
Volume 4, Issue 2, July 2023, Page 771-826 | ||
Amira Ibrahim Abdelrahman; Ahmed Yousef Abdel Salam Bahrez; Alaa Abd Elkader Mohamed Elnazer | ||