Keywords = Integrated marketing
| Number of Articles: 2 | ||
| 1 | The Impact of Holistic Marketing on the Marketing Flexibility of Airlines: A Case Study of Egypt Air | |
| Volume 6, Issue 1, June 2023, Page 51-71 | ||
| Asmaa Said Ahmed El Asrag; Mohamed Shaaban Ismael; Bassam Samir Al-Romeedy | ||
| 2 | Exploring The Importance Of Internal And External Factors Related To Integrated Marketing Communication In Five Star Hotels Travel Agencies | |
| Volume 1, Issue 1, October 2015, Page 67-93 | ||
| Maher Hossny; Nehal ELtayeb | ||
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