EKB Journal Management System

Keywords = Mobile Marketing

Number of Articles: 8

1		Consumer attitudes towards mobile marketing, permission to receive mobile advertising and behavioral intentions: The moderating role of gender
	Volume 14, Issue 4, October 2023, Page 1497-1534
	Doaa Ayoub
	View Article \| PDF 751.1 K \| View on SCiNiTO

2		Examining the Factors Associated with Consumers’ Behavioral Intentions to Use Mobile Phone Applications
	Volume 2, Issue 2, June 2022, Page 1-19
	Gina Talaat Mordi; Gamal Sayed AbdelAziz
	View Article \| PDF 416.56 K \| View on SCiNiTO

3		Use Intention of Aggregator Medical Mobile Apps’ (M-apps) and Revealing Reasons for Non-Use
	Volume 58, Issue 5, September 2021, Page 171-201
	Sally Raouf Garas
	View Article \| PDF 649.33 K \| View on SCiNiTO

4		The Antecedents Of Effective Mobile Marketing For Strengthening Consumers' Chances Of Mobile Marketing Acceptance.
	Volume 41, Issue 2, April 2021, Page 9-41
	Alaa Elsayed Elsayaad
	View Article \| PDF 1006.33 K \| View on SCiNiTO

5		Impact of Airline Mobile Applications on Passenger Satisfaction in Egyptair
	Volume 15, Issue 2, 2018, Page 9-28
	حسين عبد الوهاب
	View Article \| PDF 884.17 K \| View on SCiNiTO

6		استخدام قنوات التسويق الإلکترونى في بناء ولاء العملاء في الفنادق
	Volume 2, Issue 1, 2018, Page 56-69
	أحمد سعيد; صالح عروس; جيهان نبيل
	View Article \| PDF 585.96 K \| View on SCiNiTO

7		Evaluation of the Tourist Acceptance of Quick Response (QR) Code : Using Technology Acceptance Model
	Volume 1, Issue 2, December 2016, Page 49-74
	Toka Mahrous Fahmy; Mahmoud Ramadan Al-Azab
	View Article \| PDF 957.66 K \| View on SCiNiTO

8		Mobile Marketing in Small and Medium Hotel Enterprises
	Volume 1, Issue 1, October 2015, Page 251-264
	Yousery Elsayed
	View Article \| PDF 503.36 K \| View on SCiNiTO