EKB Journal Management System
Keywords = E-WOM
Number of Articles: 10
1

The Effect of E-WOM through Social Media on Purchasing Intention: The Mediating Role of E-Trust at the Egyptian Youth Hostels

Volume 6, Issue 1, June 2023, Page 206-228
Mahmoud Atito; Sabreen Gaber Abd El-Jalil; Ahmed Rady; Walaa Mahmoud fawy
2

Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case study on YouTube

Volume 60, Issue 2, March 2023, Page 235-283
Eman Mohamed Abd-El-Salam
3

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

Volume 14, Issue 3, December 2022, Page 153-173
Mohamed Ezzat; muhammad Abd Elmonem Ebraheem Abd Elsalam
4

The Role of Brand Equity in the impact of Social Media Influencers Marketing and E-Word of Mouth on Purchase Intention: A Field Study Applied on the Customers of Mobile Phone Companies in Egypt

Volume 47, Issue 4, October 2022, Page 75-128
ندى يوسف شعبان مبارز
5

The effect of Visual Identity on the Positive E-WOM as a tool of tourism promotion (Applied on Sharm El-Sheikh)

Volume 22, Issue 2, June 2022, Page 316-333
Rasha Ahmed Khalil; Reham Abdelrahman
6

The Role of Online Guest Review Sites in the Hospitality Industry: Evidences from Managers’ Perspectives

Volume 10, Issue 10, December 2021, Page 3-34
Omnia Tarek El-Dereny; Mohamed Abd El-Fattah Zohry; Ahmed Hassan Abdou
7

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector

Volume 58, Issue 5, September 2021, Page 1-59
AlaaEldin Abbass Ali
8

Relevant Correlations among Reputation, WOM and e-WOM with Satisfaction of Distance Education

Volume 47, Issue 2, 2017, Page 563-582
Osama Ahmed Abdelkader
9

Guests’ Motives to Write Positive and Negative 5-star Hotel Reviews on TripAdvisor

Volume 13, Issue 3, December 2016, Page 101-114
Karam Ghazi
10

SHAPING DESTINATION MARKETING THROUGH TRAVEL BLOGS: UNDERSTANDING EGYPT’S ATTRIBUTES AFFECTING BLOGGERS’ CHOICE

Volume 13, Issue 1, 2016, Page 184-202
لمياء حفني