Keywords = Viral advertising
| Number of Articles: 3 | ||
| 1 | The role of viral advertising in increasing market penetration and building consumer awareness of products and brands | |
| Volume 12, Issue 1, January and February 2022, Page 283-297 | ||
| Nevin Mohamed Ahmed Al-Refai | ||
| 2 | Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising | |
| Volume 2, العدد الثاني - الجزء الأول, February 2021, Page 75-116 | ||
| Hatem El Gohary; Antonius Raghubansie | ||
| 3 | تأثير التناقض في تصميم الإعلان الفيروسي على مستويات تفاعل المتلقي الرقمي | |
| Volume 5, Issue 19, January and February 2020, Page 167-194 | ||
| تامر عبد اللطيف عبد الرازق; دينا جمال الدين عبود; هبة محمد محمود فتحي | ||
View on SCiNiTO