E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS
شعيشع, ., سليمان, ., السجاعي, . (2019). E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS. EKB Journal Management System, 5(5), 61-80. doi: 10.21608/mkaf.2019.107008
إيمان محمد السيد شعيشع; شريف جمال سعد سليمان; محمود محمود السجاعي. "E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS". EKB Journal Management System, 5, 5, 2019, 61-80. doi: 10.21608/mkaf.2019.107008
شعيشع, ., سليمان, ., السجاعي, . (2019). 'E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS', EKB Journal Management System, 5(5), pp. 61-80. doi: 10.21608/mkaf.2019.107008
شعيشع, ., سليمان, ., السجاعي, . E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS. EKB Journal Management System, 2019; 5(5): 61-80. doi: 10.21608/mkaf.2019.107008

E-MARKETING AS A COMPETITIVE ADVANTAGE IN TOURISTIC RESORTS

مجلة کلية السياحة والفنادق. جامعة المنصورة
Article 4, Volume 5, Issue 5, June 2019, Page 61-80  XML PDF (571.04 K)
Document Type: المقالة الأصلية
DOI: 10.21608/mkaf.2019.107008
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Authors
إيمان محمد السيد شعيشع1; شريف جمال سعد سليمان2; محمود محمود السجاعي3
1باحثة بدرجة الماجستير کلية السياحة والفنادق – جامعة المنصورة
2الأستاذ المساعد بقسم الدراسات الفندقية کلية السياحة والفنادق – جامعة المنصورة
3الأستاذ بقسم المحاسبة کلية التجارة– جامعة المنصورة
Abstract
The main objective of this study is to recognize the E-marketing and its impact on enhancing the competitive advantage in five star resorts in Sharm El Sheikh City. Hence the importance of this research stems from the resorts need of a competitive advantage to strengthen its competitive status. So, the resorts management must give the competitive advantage a distinctive attention particularly in terms of resort services. This research will help resorts to access to the means that able them to create competitive advantages and determine strength and weakness points, and then broaden its market share and lead to the internationalization of these Resort. A questionnaire form was developed to collect the required data for this study. A total of 480 forms were randomly distributed to a sample of resort guests; only 421 forms (87.7%) were valid for analysis. The majority of the surveyed guests showed interest in designs guestrooms and various means of comfort provided by resorts; they prefer resorts that offer fair prices and ensure quality standard of service. In general, they use travel agents and the internet for searching and booking the Resort. Therefore, the marketing managers of the five-star resorts should be interested in improving and developing E-marketing methods to achieve the aspirations of customers and achieve their satisfaction and help the resorts to increase their market share and enhance their competitiveness locally and globally.
Keywords
: E-Marketing; Competitive Advantage; Resorts
References

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http://www.managementforum.org.sa/ar/Default.asp?Do=4& LinkToDisplay=52

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