تأثير التسويق المبسط على الفرص التسويقية فى شرکات صناعة الاجهزة الکهربائية بمدي العاشر من رمضان | ||||
| المجلة العلمية للدراسات التجارية والبيئية | ||||
| Article 9, Volume 11, العدد الثالث الجزء الاول, October 2020, Page 340-362 PDF (739 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jces.2020.119672 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| منصور العلواني | ||||
| کلية تجارة جامعة قناة السويس | ||||
| Abstract | ||||
| The study aims to identify the impact of simple marketing on marketing opportunities. The researcher formulated one hypotheses, each imposing a branch of sub-hypotheses The main results of the study: Simple marketing has a significant effect on marketing opportunities. and employee opinions were stronger than customer opinions. The study concluded with several recommendations: Attention should be given to the simple marketing and attention to the website of the companies under study in terms of updating the databases continuously. and the design of an organizational environment that helps to promote the use of simplified marketing. | ||||
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