التأثيرات النفسية والسلوکية لمحتوى الإعلام المرئي المقدم عن کورونا وعلاقته بمصداقية المصدر | ||||
مجلة البحوث الإعلامية | ||||
Article 2, Volume 56, Issue 4 - Serial Number 56, January 2021, Page 1525-1572 PDF (1.31 MB) | ||||
Document Type: المقالة الأصلية | ||||
DOI: 10.21608/jsb.2021.154535 | ||||
View on SCiNiTO | ||||
Author | ||||
جيهان سيد أحمد يحيى | ||||
أستاذ الإذاعة والتليفزيون المساعد بکلية الدراسات الإسلامية والعربية بنات - جامعة الازهر والأستاذ المساعد بکلية اللغة والإعلام - الأکاديمية العربية للعلوم والتکنولوجيا والنقل البحري | ||||
Abstract | ||||
هدف البحث إلى التعرف على التأثيرات النفسية والسلوکية لجائحة کورونا من خلال تعرض طلاب الجامعات لمحتوى الإعلام المرئي، وتنتمي هذه الدراسة إلى الدراسات الوصفية، واعتمدت الدراسة على منهج المسح، وتمثلت عينة الدراسة في عينة قوامها (500) مفردة من الشباب الجامعي المصري من الجامعات (القاهرة- الأزهر- طنطا- 6 أکتوبر- الجامعة الأمريکية)، واستخدمت استمارة الاستقصاء کأداة أساسية لجمع البيانات حول موضوع الدراسة، وتم التوصل إلى العدد من النتائج من أهمها:- جاءت "المواقع الرسمية الحکومية" من أهم مصادر متابعة طلاب الجامعات لجائحة کورونا عبر محتوى الإعلام المرئي، يليها "موقع منظمة الصحة العالمية"، ثم "صفحة وزارة الصحة الرسمية على مواقع التواصل الاجتماعي"، وأخيرًا جاءت "مواقع التواصل الاجتماعي" ، - تمثلت أهم العوامل المؤثرة على مصداقية المصدر في محتوى الإعلام المرئي لجائحة کورونا "الاستناد إلى الأرقام والنسب بدلًا من القليل والکثير"، ثم "الاعتماد على مصادر متنوعة ومعلومة"، يليها "الاستشهاد بما يقع فعلًا من الأحداث"، وأخيرًا "إسناد الأخبار إلى مصادرها"، - توجد علاقة ارتباطية إيجابية بين مصداقية الإعلام المرئي المرتبطة بجائحة کورونا وبين تأثيراته النفسية والسلوکية. | ||||
Keywords | ||||
التأثيرات النفسية والسلوکية; محتوى الإعلام المرئي; مصداقية المصدر | ||||
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