Consumption Behavior of Clothes Somefamilies in Al- Hasa Governorate | ||||
| Alexandria Science Exchange Journal | ||||
| Article 17, Volume 34, April-June - Serial Number 2, June 2013, Page 122-140 PDF (4.06 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/asejaiqjsae.2013.159118 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Enaam Mohamed AlSayed; Seham Marawan; Nagwa Abou Zeid | ||||
| Abstract | ||||
| The Objective of the present research is to investigate important factors affecting consumer behavior of Saudi families while buying their clothes Such factors envisaged were age, income, size of fimily, educational and professional levels. Descriptive and analytical approaches were used depending on data of a random sample of 150 families in Elhasa governorate Regression analysis were used and statistical of results were estimated. The study revealed that a statistical relationships between various variable and clothing behavior were found. Age, income, size of families, education level, offer and sale seasons were the main factors affecting families behavior towords clothing. Such factors had also its effect on the degree of clothing rationalization. | ||||
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