Medical tourism: a conceptual framework to exploit the drivers of push and pull towards Egypt as a hub and destination for medical tourism in Africa to achieve Egypt's vision 2030 | ||||
| مجلة الدراسات التجارية المعاصرة | ||||
| Article 44, Volume 7, Issue 11, January 2021, Page 193-220 PDF (595.25 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/csj.2021.168200 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Ibtesam Kewina* ; Gamal Abdel Aziz; Sarah Adam | ||||
| Abstract | ||||
| Tourist activity is characterized by its variable and varied nature, as it is a human activity that includes various features that constantly need to be satisfied through the different types of tourism. Meanwhile, the global transformations and developments that occurred during the past two decades have led to an increasing demand for more specialized types of tourism, among which, is medical tourism. The importance of the foreign market to the destination country has attracted scholars' interest in understanding the motivations of tourists to travel abroad. The success of marketing destinations must be guided by a comprehensive analysis of tourists ’motivations, which is why this study adopts a model that relies on push and pull factors as a conceptual framework. Whereas, the push factors is that a person desires to travel and they are mainly internal psychological motives while pull factors is an external factor that affects a person's travel to satisfy a need or desire. A person will choose one destination that meets his needs and desires. Since little information has been documented about the motives for travel to Egypt, this study attempts to determine the motivation factors for foreign tourists toward Egypt as different tourism markets show different areas of behavior. This may have important marketing implications for the Egypt especially with regard to examining drivers in segmenting markets, designing promotional programs and deciding on destination development. Despite the already published work around medical tourism in the last two decades, there continues to be, firstly, a jungle of similar and mixed concepts (most of the previous studies have analyzed different aspects of this type of tourism, mainly medical tourism, without providing a clear and integrated framework). And, secondly, an area of scarcity of research on mature destinations (mostly African countries have received the attention). | ||||
| Keywords | ||||
| medical tourism; push factors; pull factors; customer intention; satisfaction; healthcare provider; destination specific; Strategic vision of Egypt 2030 And Strategic vision of Africa 2063 for sustainable development | ||||
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