Public Relations in health institutions | ||||
| المجلة العربية لبحوث الاعلام والاتصال | ||||
| Article 9, Volume 2021, Issue 32, March 2021, Page 32-48 PDF (1.1 MB) | ||||
| Document Type: بحوث علمیة متخصصة فی مجال الاعلام والاتصال. | ||||
| DOI: 10.21608/jkom.2021.170787 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Eman Saleh Alkhayyal Alteneiji* | ||||
| University of Sharjah | ||||
| Abstract | ||||
| In this study the role of public relations (PR) and Communication in health sector was highlighted. The study focuses on the role of PR in health institutions, communication strategies of PR, communication campaigns and media used by PR departments in health institutions. This was studied through descriptive method using a survey that was distributed to a sample from hospitals’ clients to explore there view, opinions, and evaluation about the role of PR in health. Results showed that communication activities in health fields help in raising the health awareness. It also emphasized the importance of using integrated media to convey the health information and the desired health behaviors. | ||||
| Keywords | ||||
| Public Relations; Health Communication; Health institutions | ||||
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