The Impact of the Employee Behavior in Improving the Mental Image of Tourism Destination and Hospitality Services: An applied Study on Hurghada
Ammar, S., Magdi Zaki, M., Abdulaziz, T. (2021). The Impact of the Employee Behavior in Improving the Mental Image of Tourism Destination and Hospitality Services: An applied Study on Hurghada. EKB Journal Management System, 20(4), 251-278. doi: 10.21608/jaauth.2021.77318.1184
Salama Ammar; Michael Magdi Zaki; Tamer Abdulaziz. "The Impact of the Employee Behavior in Improving the Mental Image of Tourism Destination and Hospitality Services: An applied Study on Hurghada". EKB Journal Management System, 20, 4, 2021, 251-278. doi: 10.21608/jaauth.2021.77318.1184
Ammar, S., Magdi Zaki, M., Abdulaziz, T. (2021). 'The Impact of the Employee Behavior in Improving the Mental Image of Tourism Destination and Hospitality Services: An applied Study on Hurghada', EKB Journal Management System, 20(4), pp. 251-278. doi: 10.21608/jaauth.2021.77318.1184
Ammar, S., Magdi Zaki, M., Abdulaziz, T. The Impact of the Employee Behavior in Improving the Mental Image of Tourism Destination and Hospitality Services: An applied Study on Hurghada. EKB Journal Management System, 2021; 20(4): 251-278. doi: 10.21608/jaauth.2021.77318.1184

The Impact of the Employee Behavior in Improving the Mental Image of Tourism Destination and Hospitality Services: An applied Study on Hurghada

Journal of Association of Arab Universities for Tourism and Hospitality
Article 9, Volume 20, Issue 4, June 2021, Page 251-278  XML PDF (812.26 K)
Document Type: Original Article
DOI: 10.21608/jaauth.2021.77318.1184
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Authors
Salama Ammar1; Michael Magdi Zaki2; Tamer Abdulaziz email 3
1Tourism Studies Department, Higher Institute for Tourism and Hotels - Luxor (EGOTH), Egypt
2Hotel Studies Department, Faculty of Tourism and Hotels, Luxor University
3Tourism Studies Department, High Institute for Tourism and Hotels, 6 of October City
Abstract
The aim of the present study is to examine the impact of employee behavior in improving the mental image of tourism destinations and hospitality services. It is an important topic that needs a convergence of views among academic lecturers and hospitality experts. The questionnaire is the method used to collect the required data. For this purpose, a sample of 30 five and four stars hotels, moreover 20 tourism companies in Hurghada was chosen to ask their guests to complete them. The research focuses on the destination of Hurghada because most of the guests visit. The field study accomplished through a survey by personal visits, phone calls, social media networks, and emails. The study was conducted from October 2019 to March 2020. 510 questionnaire forms were received only 425 completed forms were valid (83.3% response rate). The collected data were analyzed using SPSS version 20. The study concluded with a set of theoretical and practical conclusions that identified the response of the employee behavior and its importance in improving the mental image of tourism destination and hospitality services in the mind of guests.
Keywords
Employee Behavior; Mental Image; Destination Image; Hospitality Services
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