THE IMPACT OF INFORMATION SOURCES ON COGNITIVE COMPONENT OF RURAL PEOPLE IN SHARKIA GOVERNORATE | ||||
| Journal of Productivity and Development | ||||
| Article 9, Volume 26, Issue 1, January 2021, Page 161-188 | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jpd.2021.181281 | ||||
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| Author | ||||
Hazem Elkhashab 
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| Agric. Exten. Econ. Dept. Rural Sociology Fac. Tec. Dev., Zagazig Univ., Egypt | ||||
| Abstract | ||||
| The study aimed to identify the relative distribution of the impact of information sources on the cognitive component of the rural people in the study sample in terms of the degree of their exposure to different information sources, the degree of their benefit from their exposure to them, and the degree of their practice of knowledge, And testing the morale of the differences with regard to the role of information sources on the cognitive component of the rural people in terms of the degree of exposure of the respondents to different information sources, the degree of benefit of the respondents to the various information sources, and the degree of their practice of knowledge, And identifying the correlational relationship between the degree of benefit of the respondents from their exposure to information sources, and the degree of their practice of knowledge. The study was conducted using the social survey method on a sample of 100 individual rural people in the village of Bany Amer, and Zagazig in Sharkia Governorate, and the data were collected using a questionnaire form in the personal interview during July and August 2019, and the current study is considered one of the descriptive and analytical studies that describe the role of information sources on human development for farmers, and hypotheses related to this study are tested. Data were presented and analyzed using several statistical methods, namely: frequencies, Percentages, Weighted Average, Whitney's Test, and Z-Test, Stepwise. Among the most important findings of the study: Significant differences were found at the level of 0.001 between the average degree of exposure of the respondents to television, the Internet, radio, newspapers, bulletins and informative magazines, and significant differences were found at the level of 0.001 yin average, the degree of knowledge utilization, and the degree The practice in each of the following areas (economic, social, health, and religious), and it was found that there is a positive moral correlation between the degree of utilization of the media in the economic field and the degree to which this benefit is practiced, as well as the existence of a positive moral correlation between the degree of benefit from information sources. Conclusively, in the social field and the degree of tangibility to this benefit, a positive moral correlation was found between the degrees of utilization of information sources in the health field. | ||||
| Keywords | ||||
| Information Sources; Cognitive Component; Rural People; Sharkia Governorate | ||||
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