Measuring Consumers' Intention to Use Aggregator Food Ordering and Delivery Mobile Apps: a post COVID19 examination | ||||
| المجلة العلمية للدراسات التجارية والبيئية | ||||
| Article 15, Volume 12, Issue 2, April 2021, Page 640-669 PDF (625.44 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jces.2021.188348 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Sally Raouf Ragheb Garas* | ||||
| LECTURER OF MARKETING Pharos University in Alexandria (PUA) | ||||
| Abstract | ||||
| The purpose of the study is to examine the impact of perceived ease of use, perceived usefulness and technology involvement on intention to use aggregator food ordering and delivery mobile apps. A single cross sectional descriptive research was conducted. questionnaires were gathered from 257 aggregator food ordering and delivery mobile app users. Regression was used to test the hypotheses. Results indicate that perceived usefulness, followed by technology involvement then perceived ease of use have significant positive impacts on intention to use aggregator food ordering m-apps | ||||
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