Crisis Communication and the Fukushima Nuclear Disaster: | ||||
| المجلة العلمية لبحوث العلاقات العامة و الإعلان | ||||
| Article 16, Volume 2021, Issue 22, July 2021, Page 1-35 PDF (878.68 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/sjocs.2021.207241 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Maha Alshoaibi | ||||
| Assistant Professor, Department of Mass Communication, College of Mass Communication - King Bin Abdulaziz University | ||||
| Abstract | ||||
| This paper examines the process of crisis management in the case of the 2011 Fukushima Nuclear Crisis. It applies Coombs' Situational Crisis Communication Theory to the event to analyze the relevance of crisis communication for the event and examine the efforts used to restrict the impact of the disaster. The main purpose of this study is to substantiate the basic rules of Coombs' theory and understand if the best course of action as recommended by Coombs was taken during the period of crisis in Fukushima. The focus of the study is mainly on the application of the Situational Crisis Communication Theory on crisis and post-crisis key learning. In addition, various communication environments and the utilization of social media in crisis communication are also highlighted in the thesis. | ||||
| Keywords | ||||
| Crisis Communication; the Fukushima Nuclear Disaster; Crisis; the Situation Crisis Communication Theory | ||||
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