Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage
Mohammed, S., Batik, H., Kozmal, H. (2021). Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage. EKB Journal Management System, 15(1), 144-156. doi: 10.21608/ijhth.2021.214120
Salama Ammar Mohammed; Hammad Ali Batik; Hany Kozmal. "Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage". EKB Journal Management System, 15, 1, 2021, 144-156. doi: 10.21608/ijhth.2021.214120
Mohammed, S., Batik, H., Kozmal, H. (2021). 'Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage', EKB Journal Management System, 15(1), pp. 144-156. doi: 10.21608/ijhth.2021.214120
Mohammed, S., Batik, H., Kozmal, H. Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage. EKB Journal Management System, 2021; 15(1): 144-156. doi: 10.21608/ijhth.2021.214120

Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage

International Journal of Heritage, Tourism and Hospitality
Article 13, Volume 15, Issue 1, June 2021, Page 144-156  XML PDF (428.84 K)
Document Type: Original Research Articles
DOI: 10.21608/ijhth.2021.214120
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Authors
Salama Ammar Mohammed; Hammad Ali Batik; Hany Kozmal
Abstract
This paper aims to investigate the impact of implementing a unified dynamic brand logos of tourism and hotels services are effectively and competitiveness with a competent brand personality. The study sample was 20 five and four stars of Luxor and Aswan hotels and 12 tourism companies. The study was conducted from August 2020 to February 2021. 130 questionnaire forms were received only 100 completed forms were valid (76.92% response rate). The study found that implementation of a unified dynamic brand logos of tourism and hotels services are effective and competitive with a competent brand personality. Finding suggested that the more the guest’s age the more guests' realization in the unified logo of the hotel & tourism services. The effect of Guests' Confidence in the Unified Logo (GCUL) is equal regardless of the nationality of the guests. The study recommends that the ministry of tourism, the tourism companies, and hotels should care about Guests’ Realization of the Unified Logo, and Unified Logo Strength has a significant influence on guests’ purchase Intention. Promoting implementation of unified dynamic brand logos of tourism and hotel services are effective and competitiveness with a competent brand personality is mandatory. Promoting implementation of unified dynamic brand logos of tourism and hotel services are effective and competitiveness with a competent brand personality is mandatory. 
Keywords
Unified Logos; Brand Logos; Tourism and Hotels Service; Brand Personality
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