تأثير تکتيکات تسويق العلاقات على جودة العلاقة "دراسة تطبيقية على طلاب الجامعات الخاصة في المملکة الاردنية الهاشمية"

قائمة المراجع

أولاً : المراجع العربية

1. الحکيمى ، وائل (2021) . التسويق الداخلى وأثرة فى تحقيق الميزة التنافسية "دراسة تطبيقية على الجامعات الخاصة بمحافظة تعز . مجلة العلوم التربوية والدراسات الإنسانية . المجلد (7) . العدد (16) . ص ص 399 – 429 .
2. الخوالدة، فايز محمد عواد، (2015).أثر التسويق بالعلاقات وجودة العلاقة على ولاء العملاء: دراسة تطبيقية . رسالة دکتوراه غير منشورة، کلية التجارة، جامعة القاهرة .
3. حسن، عبدالعزيز علي (2010).تسويق العلاقات وتنمية ولاء العميل دراسة تطبيقية على خدمة الاتصالات عبر التليفون المحمول في محافظة الدقهلية "، مجلة آفاق جديدة للدراسات التجارية، المجلد (22)، العدد (2)، ص 71-107 .
4. عواد ، بسام سويلم عقلة عيال (2016) . تقييم جودة الخدمات في دائرة الأحوال المدنية والجوازات من وجهة نظر المراجعين " دراسة ميدانية مکاتب الدائرة الرئيسة عمان  . مجلةالزرقاءللبحوثوالدراساتالإنسانية . المجلد (16) . العدد (3) . ص ص 44 – 57 .

 

1. مصرى ، محمد باسل أحمد ( 2018 ) . إطار مقترح لتأثير کلاً من تکتيکات التسويق بالعلاقات وتمکين العميل على تنمية قيمة العميل في ظل جودة العلاقة کمتغير وسيط . رسالة دکتوراه غير منشورة ، کلية التجارة ، جامعة عين شمس .
2. مهيريس ، ومحمد ، والتاوتى ، عبد العليم (2021) . أثر استخدام تکنولوجیا المعلومات و الاتصال في جودة الخدمة دراسة على عینة من عملاء موبیلیس . مجلة دراساتالتنمیةالاقتصادیة . الجزائر . المجلد (12) . العدد (1) . ص ص 601 – 617 .

ثانياً : المراجع الأجنبية

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