إطار مقترح للعلاقة بين أخلاقيات التعامل الإلکتروني و قرار شراء العقارات. ( دراسة تطبيقية على سوق العقارات في ليبيا ) | ||||
| المجلة المصرية للدراسات التجارية | ||||
| Article 8, Volume 45, Issue 1, January 2021, Page 1-33 PDF (1.09 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/alat.2021.217447 | ||||
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| Authors | ||||
| عبد القادر مبارک عبد القادر1; محمود ابو المجد2; لطفي رشيد محمد1 | ||||
| 1جامعة المنصورة | ||||
| 2جامعة المنصوة | ||||
| Abstract | ||||
| الملخص: هدفت الدراسة إلى بيان تأثير أبعاد أخلاقيات التعامل الإلکتروني على قرار شراء العقارات، حيث سعى الباحثون في ضوء مشکلة الدراسة إلى وضع إطار عام وشامل للعلاقة بين أخلاقيات التعامل الإلکتروني ککل و قرار شراء وبيع العقارات في سوق العقارات الليبي، ومعرفة درجة الارتباط المعنوي بين کل أبعاد أخلاقيات التعامل الإلکتروني: المصداقية، الخصوصية، أمن المعاملات، عدم الخداع التسويقي، تسليم الخدمة وقرار شراء العقارات. وقد تم الاعتماد فى تجميع البيانات على قائمتى استقصاء ؛ الاولى خاصة بعملاء المواقع الإلکترونية المتخصصة في التسويق العقاري، والأخرى خاصة بالوکلاء والشرکات العقارية، وکان حجم کل العينة ( ن =384) مفرة لکل عينة، تم استيفائهما من عملاء ووکلاء المواقع الإلکترونية المتخصصة في شراء وبيع العقارات في السوق الليبي عبر منصات التواصل الاجتماعي وبالتحديد على موقعي (الفيسبوک والواتس آب)، وذلک من خلال الاعتماد على موقع (Google Drive)، عبر تصميم قائمتي الاستقصاء ، وذلک من خلال استخدام العينة الشبکية (کرة الثلج)، وتم تحليل البيانات باستخدام برنامج ( SPSS, v.26)، وتوصلت نتائج الدراسة إلى وجود تأثير معنوى لأبعاد أخلاقيات التعامل الالکتروني: الخصوصية، المصداقية, أمن المعاملات، عدم الخداع التسويقي, تسليم الخدمة على قرار الشراء العقارات في ليبيا, وبالتالي توصل الباحثون من خلال نتائج الدراسة الى معنوية العلاقة بين أخلاقيات التعامل الالکتروني وقرار الشراء والبيع العقاري , والتي تشير الى أن زيادة ممارسات أخلاقيات التعامل الالکتروني تؤدي الى زيادة فعالية قرارات الشراء والبيع العقاري بالنسبة للعملاء أو الوکلاء. The study aimed to show the impact of the dimensions of Online Business Ethics on Decision to Purchase Real Estate, where the researchers sought, in light of the study problem, to develop a general and comprehensive framework for the relationship between the Online Business Ethics as a whole and the decision to buy and sell real estate in the Libyan real estate market, and to know the degree of moral correlation between all dimensions of Online Business Ethics: credibility, privacy, transaction security, lack of marketing deception, service delivery and Decision to Purchase Real Estate. The data collection was based on two survey lists; The first is for clients of websites specialized in real estate marketing, and the other is for agents and real estate companies. The size of each sample (n = 384) was for each sample. They were met by clients and agents of websites specialized in buying and selling continents in the Libyan market through social media platforms, specifically on my website. Facebook and WhatsApp, by relying on Google Drive, by designing two survey lists, through the use of the network sample (snowball). The specified period, and the data were analyzed using the program (Spss,v.26). The results of the study found a significant impact on the dimensions of the ethics of electronic dealing: privacy, credibility, transaction security, lack of marketing deception, delivery And providing the service on Decision to Purchase Real Estate in Libya, and therefore the researchers reached through the results of the study to the moral relationship between the ethics of electronic dealing and Decision to Purchase Real Estate, which indicates that increasing the practices of electronic dealing ethics leads to an increase in the effectiveness of real estate buying and selling decisions for clients or agents | ||||
| Keywords | ||||
| Keywords: Online Business Ethics; Decision to Purchase Real Estate الکلمات المفتاحية : أخلاقيات التعامل الإلکتروني; قرار شراء العقارات | ||||
| References | ||||
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