اثر الاستراتيجيات التسويقية البديلة على فاعلية التکلفة المستهدفة "دراسة تطبيقية" | ||||
| المجلة المصرية للدراسات التجارية | ||||
| Article 9, Volume 40, Issue 3, July 2016, Page 367-390 PDF (627.5 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/alat.2016.218131 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| سامي نجدي محمد علي رفاعي; محمد طه علي | ||||
| کلية التجارة - جامعة المنصورة | ||||
| Abstract | ||||
| This study aims to identify the extent to which marketing strategies can affect the effectiveness of the target cost, which combines research between both targeted marketing strategies and cost requirements, and to overcome the shortcomings in the application of each of them separately. The study found that marketing strategies have an impact on the effectiveness of target cost, which is the marketing strategies is the plan that is designed and detailing precisely the way in to the new market and attract new customers, and used by the organization to draw its future to achieve its goals of reducing the cost of the product and its development and achieve a higher profit margin. And that the effective implementation of the marketing strategies that help to achieve the highest level of quality, and marketing strategies are an integral part of the target cost. The study recommends the application of marketing strategies in organizations that use target cost and try to apply these strategies in different organizations, which do not use target cost, and the need to involve employees intheproduction. | ||||
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