The effective of augmented reality in the interactive print design | ||||
| International Journal of Multidisciplinary Studies in Art and Technology | ||||
| Volume 4, Issue 2, December 2021, Page 102-130 PDF (1.02 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijmsat.2021.226261 | ||||
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| Authors | ||||
| Yasmine Mohamed gamee Kamel El-Saidy1; Hassan Mohamed Abolnaga2 | ||||
| 1master's degree researcher in the Department of graphic Designs, Communication and Graphic Design Division, Faculty of Fine Arts - Alexandria University | ||||
| 2Professor, Department of graphic Designs, Faculty of Fine Arts, Alexandria University | ||||
| Abstract | ||||
| The research deals with the effectiveness of augmented reality in the design of interactive publications, as augmented reality is one of the newest and most widely used technology techniques. the latest popularity in print advertisements, and it supports advertising with sound and movement, which makes it more attractive than traditional advertisements, where advertisement is displayed on phone screens, which is a process of merging Virtual objects in a real environment in Real-time , augmented reality combines the real and the virtual. Augmented Reality aims to simplify a user's life by bringing virtual information not only to their immediate surroundings, but also to any indirect view of the real world environment, such as a live video broadcast. Augmented reality enhances the user's ability to visualize and interact with the Real world. | ||||
| Keywords | ||||
| Augmented; interactive; print design | ||||
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