اتجاهات الأطباء نحو حملات المساندة الاجتماعية لهم في مواجهة أزمة "Covid-19": "شکرًا جيش مصر الأبيض نموذجًا"
رفعت, . (2021). اتجاهات الأطباء نحو حملات المساندة الاجتماعية لهم في مواجهة أزمة "Covid-19": "شکرًا جيش مصر الأبيض نموذجًا". EKB Journal Management System, 2021(35), 320-366. doi: 10.21608/jkom.2021.226463
عادل رفعت. "اتجاهات الأطباء نحو حملات المساندة الاجتماعية لهم في مواجهة أزمة "Covid-19": "شکرًا جيش مصر الأبيض نموذجًا"". EKB Journal Management System, 2021, 35, 2021, 320-366. doi: 10.21608/jkom.2021.226463
رفعت, . (2021). 'اتجاهات الأطباء نحو حملات المساندة الاجتماعية لهم في مواجهة أزمة "Covid-19": "شکرًا جيش مصر الأبيض نموذجًا"', EKB Journal Management System, 2021(35), pp. 320-366. doi: 10.21608/jkom.2021.226463
رفعت, . اتجاهات الأطباء نحو حملات المساندة الاجتماعية لهم في مواجهة أزمة "Covid-19": "شکرًا جيش مصر الأبيض نموذجًا". EKB Journal Management System, 2021; 2021(35): 320-366. doi: 10.21608/jkom.2021.226463

اتجاهات الأطباء نحو حملات المساندة الاجتماعية لهم في مواجهة أزمة "Covid-19": "شکرًا جيش مصر الأبيض نموذجًا"

المجلة العربية لبحوث الاعلام والاتصال
Article 14, Volume 2021, Issue 35, December 2021, Page 320-366  XML PDF (485.25 K)
Document Type: بحوث علمیة متخصصة فی مجال الاعلام والاتصال.
DOI: 10.21608/jkom.2021.226463
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Author
عادل رفعت*
أستاذ العلاقات العامة والإعلان المساعد بکلية الإعلام، جامعة المنوفية، مصر
Abstract
يسعى البحث الراهن إلى الکشف عن اتجاهات الأطباء المصريين نحو حملة "شکرًا جيش مصر الأبيض" کحملة مساندة اجتماعية لهم خلال مواجهة أزمة فيروس کورونا المستجد Covid-19. طبق البحث الذي استخدم المسح بأداة الاستبيان الإلکتروني على عينة من المتطوعين من الأطباء قوامها 76 مفردة من محافظات مصرية مختلفة. وأشارت النتائج إلى أن الحملة حققت للأطباء مکتسبات معنوية أکثر من المکتسبات المادية. فقد أثبتت الدراسة أن الحملة جعلت الأطباء يشعرون بالمساندة خلال الأزمة، لکنها فشلت في تحقيق المساندة المادية والعملية لهم.
Keywords
الحملات الإعلامية; المساندة الاجتماعية; فيروس کورونا; أزمة Covid-19; اتجاهات الأطباء; شکرًا جيش مصر الأبيض
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