Customer Perceptions towards the Use of Nutrition Information in Fast Food Operations | ||||
| Egyptian Journal of Tourism and Hospitality | ||||
| Volume 26, Issue 2, December 2019, Page 23-36 PDF (402.78 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ejth.2019.233282 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Ahmed Shaker Abdelaziz1; Abuelnasr Alsayd Sobaih* 2; Ahmed Mostafa Fawzy  3
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| 1Hotel Management, Faculty of Tourism and Hotel Management, Helwan University Egypt | ||||
| 2Hotel Management, Faculty of Tourism and Hotel Management, Helwan University Egypt Collage of Business Administration, King Faisal University, KSA | ||||
| 3Hotel Management, Faculty of Tourism and Hotel Management, Helwan University, Egypt | ||||
| Abstract | ||||
| This research aims to understand customer perceptions towards using nutrition information (NI) in a sample of fast food operations. It compares between male and female in relation to their use of Nutrition Information in fast food operations. To achieve this aim, a self-administrated questionnaire was directed to a random sample of customers in the investigated restaurants. A number of 380 forms was distributed, among them 308 forms (81.1%) were completed and valid for analysis. The findings showed that there is no significant difference between males and females regarding their agreement of perception towards using nutrition information. | ||||
| Keywords | ||||
| Nutrition Information (NI); Making Purchase Decision; Fast Food | ||||
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