The impact of the social media factors on purchasing decisions for tourism services and heritage products "A study of a sample of users of tourism and heritage services in the city of Riyadh “ | ||||
| Egyptian Journal of Tourism and Hospitality | ||||
| Volume 27, Issue 1, December 2020, Page 1-20 PDF (849.55 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ejth.2022.233642 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Alaa BnHassan Alsarabi; Adeeb BnAbdullah Alkhalel | ||||
| Department of Tourism and Hotel Management, College of Tourism and Archeology, King Saud University, Saudi Arabia | ||||
| Abstract | ||||
| The tourism sector has a large and important role in the economies of countries according to their political and economic systems. Due to the recent developments that have affected the tourism sector as one of the economic sectors that are affected by these developments, it is necessary to change the tourism service and marketing it to those who want it from customers To the extent that this service is good, this is reflected in the behavior of the purchase of these customers and increase their association with tourism service or a particular heritage product. The more tourism and heritage services were distinguished from the competitive services, Market share in terms of customer numbers The research starts from being an attempt to promote the identification of the means of social media and its impact on the purchasing decisions of tourism services and heritage products and the work of reactions to the usefulness | ||||
| Keywords | ||||
| Social media; Tourism; Heritage products; Purchase decision | ||||
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