استخدام مدوني السفر لموقع إنستغرام وعلاقته ببناء وتسويق العلامة التجارية الشخصية Personal Branding- دراسة كيفية

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-      Borsoi, E., Zappa, L., Rédei, A. C., & Creation, S. M. (2018). Self-branding: a cross-cultural perspective The Chiara Ferragni Case, Copenhagen Business School.

-      Nuñez, M. N. (2019). Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand. Master of Arts, University of South Florida.‏

-     Liu, R., & Suh, A. (2017). Self-branding on social media: An analysis of style bloggers on Instagram. Procedia Computer Science, 124, 12-20.‏

-     Meisner, C., & Ledbetter, A. M. (2020). Participatory branding on social media: The affordances of live streaming for creative labor. New Media & Society.‏

-     Latiff, Z. A., & Safiee, N. A. S. (2015). New business set up for branding strategies on social media–Instagram. Procedia Computer Science, 72, 13-23.‏

-Belanche, D., Flavián, M., & Ibáñez-Sánchez, S. (2020). Followers’ reactions to influencers’ Instagram posts. Spanish Journal of Marketing-ESIC.‏ 24 (1), 37-53.

-Ramos-Serrano, M., & Martínez-García, Á. (2016). Personal style bloggers: the most popular visual composition principles and themes on Instagram. Observatorio (OBS*), 10 (2), 89-109.‏

-     Marcella-Hood, M. (2020). Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. Qualitative research.

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-Belanche, D., Flavián, M., & Ibáñez-Sánchez, S. (2020). Followers’ reactions to influencers’ Instagram posts. Spanish Journal of Marketing-ESIC,24(1), 37-53

.-Lungeanu, M. I., & Parisi, L. (2018). What makes a fashion blogger on Instagram? The Romanian case study. Observatorio (OBS*).‏

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-  Shanti, I., & Manurung, A. D. R. (2020). Authentic happiness as a mediator of learning organization and authentic personal branding on work achievement. Dinasti International Journal of Management Science, 2(1), 112-124.‏

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  - Shanti, I., & Manurung, A. D. R. (2020). Authentic happiness as a mediator of learning organization and authentic personal branding on work achievement. Dinasti International Journal of Management Science, 2(1), 112-124.‏

-Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online personal branding: Processes, challenges, and implications. Journal of interactive marketing, 25(1), 37-50.‏

-Sharp, J. (2015). Branding millennials: a thematic analysis utilizing hiring professionals and popular press books. (Doctoral dissertation, Colorado Technical University).‏

-Gravison, M. (2017). An online study of actors, self-promotion, and the personal brand.‏ Master of arts, university of Rhode Island.

-Al-Zyoud, M. F. (2018). Social media marketing, functional branding strategy and intentional branding. strategy and intentional branding. Problems and Perspectives in Management, 16(3), 102-116.‏

- Sharp, J. (2015). Branding millennials: a thematic analysis utilizing hiring professionals and popular press books. (Doctoral dissertation, Colorado Technical University).

-Figurska, I. (2016). Personal branding as an element of employees’ professional development. Human Resources.‏

 -Kirilova, S. (2017). Key components for successful personal branding online.‏ Arcada University of Applied Sciences.

-Graham Hillgren Karen O Connor ,2011,” The Authenticity of Personal Branding “, Master’s Degree, Department of Business Administration, Lund University Libraries.

-Slaughter, J. (2015). Identifying the Characteristics of a Personal Brand: A Qualitative Study (Doctoral dissertation, Colorado Technical University).

‏-Baltezarević, R., & Milovanovic, S. (2014). Personal Branding. Proceedings: Management, Marketing and Communication: Current and Future Trends.‏ Faculty of Business Economics and Entrepreneurship, Belgrade, 245-259.

-  Zabojnik, R. (2018). Personal branding and marketing strategies. European Journal of Science and Theology, 14(6), 159-169.‏

-  Huang, H. (2014, November). Self-presentation tactics in social media. In International Conference on Social Science (ICSS 2014) (pp. 416-421).‏

-  Iglesias-Sánchez, P. P., Correia, M. B., Jambrino-Maldonado, C., & de las Heras-Pedrosa, C. (2020). Instagram as a co-creation space for tourist destination image-building: Algarve and Costa del Sol case studies. Sustainability, 12(7), 2793

-  Vițelar, A. (2019). Like me: Generation Z and the use of social media for personal branding. Management Dynamics in the Knowledge Economy, 7(2), 257-268.‏

-  Borsoi, E., Zappa, L., Rédei, A. C., & Creation, S. M. (2018). Self-branding: a cross-cultural perspective The Chiara Ferragni Case, Copenhagen Business School.

-  Latiff, Z. A., & Safiee, N. A. S. (2015). New business set up for branding strategies on social media–Instagram. Procedia Computer Science, 72, 13-23.‏

-  Reyes, D. J. (2021). Social Media Candidate Branding in Response to Candidate Screening (Doctoral dissertation, Grand Canyon University).‏

-  Meisner, C., & Ledbetter, A. M. (2020). Participatory branding on social media: The affordances of live streaming for creative labor. New Media & Society.‏

-  Nuñez, M. N. (2019). Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand. Master of Arts, University of South Florida.‏

-  Grande, D. (2019). The Power of Sets and Reps: How Fitness Bloggers on Instagram Construct Authenticity.‏ Master’s thesis, Lund University.

-  Nunes, L. (2019). Sustaining a Digital Online Influence Through Personal Branding: A Case Study of Travel Bloggers. Master of Arts, Faculty of Humanities University of Johannesburg (South Africa).‏

-  Liu, R., & Suh, A. (2017). Self-branding on social media: An analysis of style bloggers on Instagram. Procedia Computer Science, 124, 12-20.‏

-  Marshall, K., Thomson, E., & Brown, K. (2017, July). Exploring food bloggers as brands: challenging assumptions about brand equity and identity in an online context. In Freedom Through Marketing: Looking Back, Going Forward,Academy of Marketing Conference.‏

-  Ramos-Serrano, M., & Martínez-García, Á. (2016). Personal style bloggers: the most popular visual composition principles and themes on Instagram. Observatorio (OBS*), 10 (2), 89-109.‏

-  Archer, C., & Harrigan, P. (2016). Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations. Media International Australia, 160(1), 67-77.‏

-  Van Nuenen, T. (2016). Here I am Authenticity and self-branding on travel blogs. Tourist Studies, 16(2), 192-212.‏

-  Duffy, B. E., & Hund, E. (2015). “Having it all” on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Social media& society, 1(2).‏

-  Hineraski, D.A. (2014). Instagram as a fashion business platform: from “it-bloggers” to “it-brands”. In International Congress on Communication and Consumption. 4.‏

-  Tarkkanen, A. (2014). Online Representation of the Self–Self-Branding in Four Fitness Blogs.‏ Master’s Thesis, Faculty of Philosophy, University of Vaasa.

-  Whitmer, J. M. (2015). What I Wore Today: Gender, Self, and Brand Culture in the Blogosphere.‏ Doctoral dissertation, University of Nevada, Las Vegas.

-  Derashri, I., & Gogia, S. K. (2019). Influence of Fashion Bloggers on Consumer Buying Behavior: A Literature Review.‏ IISUniv.J.Com.Mgt.8(1), 9-18.

-  Wright, C. (2017). Are beauty bloggers more influential than traditional industry experts? Journal of Promotional Communications, 5(3),303-322

-  Kuehn, K. M. (2016). Branding the self on Yelp: Consumer reviewing as image entrepreneurship. Social Media& Society, 2(4),1-9.

-  Cuevas, L. M. (2016). Fashion Bloggers as Human Brands: Exploring Brand Personality within the Blogosphere.‏ Master of Science, Texas State University.

-  Belanche, D., Flavián, M., & Ibáñez-Sánchez, S. (2020). Followers’ reactions to influencers’ Instagram posts. Spanish Journal of Marketing-ESIC.‏24(1), 37-53.

-  Pedroni, M. L., & Pofi, M. P. (2018). Commodifying the followers or challenging the mainstream? The two-sided potential of curvy fashion bloggers. Observatorio (OBS*), 5-27.

-  Wang, S. J., Hsu, C. P., Huang, H. C., & Chen, C. L. (2015). How readers perceived self-congruity and functional congruity affect bloggers’ informational influence: Perceived interactivity as a moderator. Online Information Review.‏ 39 (4), 537-555.