A Future Vision for the Development of Tourism and Hospitality Resources in Matrouh Governorate - a Case Study: Mersa Matruh | ||||
| Journal of Tourism, Hotels and Heritage | ||||
| Volume 5, Issue 1, December 2022, Page 277-299 PDF (1.02 MB) | ||||
| Document Type: Original Research | ||||
| DOI: 10.21608/sis.2022.173798.1086 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Sherif Fathy Ibrahim  1; Tarek Elsherie2; Laila Mohamed Elzalaky3; Bassem Mahmoud Abou Elella Harede4
| ||||
| 1PhD Researcher, Faculty of Tourism and Hotels, Matrouh University | ||||
| 2Professor, Hotel Management Department, Faculty of Tourism and Hotels, Matrouh University | ||||
| 3Professor, Hotel Studies Department, High Institute for Hotels, Tourism & Computer, Seyouf, Alexandria | ||||
| 4Associate Professor, Tourism Studies Department, Faculty of Tourism and Hotels, Matrouh University | ||||
| Abstract | ||||
| The success of tourism in any destination depends on the diversity of tourism and hospitality resources that satisfiys the aspirations of tourists and satisfby their desires of different nationalities, ages and cultures. This study aimed to focus on the resources, services and facilities of hospitality in Mersa Matruh, as well as, the evaluation of the internal and external factors affecting the local and international demand in Mersa Matruh. In order to goal the desired results of this study, a questionnaire was designed and distributed randomly to tourists on the beaches of Marsa Matruh, in a personal interviews, in the period from July to September 2021. The number of valid forms for analysis was 300 forms, representing 93.5% of the number of forms recieved. The results showed that Mersa Matruh is the recreational tourism by (83.5%) of tourists. The most satisfaction of tourists with the internal tourism of hospitality was found at a rate ranging between 90.2 - 96.6 %, The most important of which were the beautiful landscapes, the clarity of its water, the availability of safety and stability, the awareness and generosity of the local population. The detected lacks were use of information technology applications, the efficiency of the infrastructure and the cleanliness of streets. The expectations of the tourists about the quality of the external factors affecting the international tourist demand in Mersa Matruh ranged between 93.2 - 95.0% | ||||
| Keywords | ||||
| Mersa Matruh; elements of tourism and hospitality; leisure tourism; beach tourism | ||||
|
Statistics Article View: 310 PDF Download: 1,025 |
||||
