Photography as a Tourism Type and Tourism Marketing Tool in Egypt
Mohamed, S., Hilaly, H., Morsy, N., Said, H. (2022). Photography as a Tourism Type and Tourism Marketing Tool in Egypt. EKB Journal Management System, 5(2), 32-53. doi: 10.21608/sis.2022.170115.1080
Salma Mohy El-din Mohamed; Hala Nabil Hilaly; Nermin Morsy; Heba Said. "Photography as a Tourism Type and Tourism Marketing Tool in Egypt". EKB Journal Management System, 5, 2, 2022, 32-53. doi: 10.21608/sis.2022.170115.1080
Mohamed, S., Hilaly, H., Morsy, N., Said, H. (2022). 'Photography as a Tourism Type and Tourism Marketing Tool in Egypt', EKB Journal Management System, 5(2), pp. 32-53. doi: 10.21608/sis.2022.170115.1080
Mohamed, S., Hilaly, H., Morsy, N., Said, H. Photography as a Tourism Type and Tourism Marketing Tool in Egypt. EKB Journal Management System, 2022; 5(2): 32-53. doi: 10.21608/sis.2022.170115.1080

Photography as a Tourism Type and Tourism Marketing Tool in Egypt

Journal of Tourism, Hotels and Heritage
Volume 5, Issue 2, December 2022, Page 32-53  XML PDF (860.56 K)
Document Type: Review Articles
DOI: 10.21608/sis.2022.170115.1080
View on SCiNiTO View on SCiNiTO
Authors
Salma Mohy El-din Mohamed email 1; Hala Nabil Hilaly1; Nermin Morsy2; Heba Said1
1Faculty of Tourism and Hotels, Alexandria University
2Faculty of Tourism and Hotels, Alexandria University.
Abstract
Although photography has emerged as a popular form of special interest tourism, still there are not enough studies to explore the relationship between photography and tourism and to illustrate the role of photography in tourism. There are not also enough studies about the photographic tourism in Egypt and the impact of photos on Egypt`s image as a tourism destination .This study aims to illustrate the relationship between photography and tourism. The study used a mixed method (quantitative & qualitative) by distributing questionnaires to tourists who visited Egypt. In addition, interviews were conducted with outbound tourism and marketing staff in travel agencies, and other interviews with the managers in the Ministry of Tourism and the Egyptian Tourism Authority in Alexandria. It has been used to evaluate the tourists’ photography of their trip and explore the effect of photos on Egypt’s image as a tourist destination. Chi-square test has been used to measure the correlation between the study various variables. All data has been analyzed by using Spss software.
Keywords
Key Words: Photography; Photographic Tourism; Destination image
Statistics
Article View: 523
PDF Download: 327