The Effectiveness of the Advertising Message in Supporting Women Using Coding for Visual Appropriate | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 19, Volume 4, Issue 1, January 2023, Page 258-265 PDF (876.68 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2022.142833.1195 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Noha Hassan Ahmed Hamed 
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| Faculty of Applied Art,6 October University | ||||
| Abstract | ||||
| The research revolves around how the advertisement contributes to supporting women towards the “issue of breast cancer” by enhancing awareness of its symptoms, and emphasizing the importance of early detection and treatment before it reaches a late stage because of its impact on reducing the rates of cure and death. Where breast cancer is the number one cause of cancer-related deaths among women, and given the role that advertising contributes to developing the culture and visual experience of the recipient, “the woman,” which in turn affects her perception of the various visual symbols that surround her, hence the importance of coding the advertising message, including It achieves visual compatibility in order to reach the maximum effectiveness of the advertising message. The research aims to: shed light on the effectiveness of the advertising message and its role in raising awareness of the issue of breast cancer. The process of coding the advertising message is one of the methods that the designer adopts in expressing topics of a special nature in which it is difficult to present the advertising message in an expressive manner. , with the analysis of a number of advertising models and then a number of applied experiments. The coding of the advertising message is an important step in revealing the semantic values evoked by the advertising message with a social dimension in order to achieve the visual compatibility of the recipient "women". Key Words: | ||||
| Keywords | ||||
| coding; Breast Cancer; Mental Knowledge | ||||
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