THE IMPACT OF SATISFACTION, TRUST, AND DESTINATION IMAGE ON TOURIST LOYALTY TO TOURISM DESTINATIONS AND HOTELS IN THE COVID-19 ERA: APPLIED ON HURGHADA, LUXOR AND ASWAN
Ammar Mahmmed Ammar, S., Ali Batikh Hamdoun, H., Abd Elaal Soltan, G., Moustafa Mohammed Elwardany, W. (2023). THE IMPACT OF SATISFACTION, TRUST, AND DESTINATION IMAGE ON TOURIST LOYALTY TO TOURISM DESTINATIONS AND HOTELS IN THE COVID-19 ERA: APPLIED ON HURGHADA, LUXOR AND ASWAN. EKB Journal Management System, 14(14), 1-63. doi: 10.21608/mkaf.2023.323995
Salama Ammar Mahmmed Ammar; Hamad Ali Batikh Hamdoun; Gihan Abd Elaal Soltan; Walaa Moustafa Mohammed Elwardany. "THE IMPACT OF SATISFACTION, TRUST, AND DESTINATION IMAGE ON TOURIST LOYALTY TO TOURISM DESTINATIONS AND HOTELS IN THE COVID-19 ERA: APPLIED ON HURGHADA, LUXOR AND ASWAN". EKB Journal Management System, 14, 14, 2023, 1-63. doi: 10.21608/mkaf.2023.323995
Ammar Mahmmed Ammar, S., Ali Batikh Hamdoun, H., Abd Elaal Soltan, G., Moustafa Mohammed Elwardany, W. (2023). 'THE IMPACT OF SATISFACTION, TRUST, AND DESTINATION IMAGE ON TOURIST LOYALTY TO TOURISM DESTINATIONS AND HOTELS IN THE COVID-19 ERA: APPLIED ON HURGHADA, LUXOR AND ASWAN', EKB Journal Management System, 14(14), pp. 1-63. doi: 10.21608/mkaf.2023.323995
Ammar Mahmmed Ammar, S., Ali Batikh Hamdoun, H., Abd Elaal Soltan, G., Moustafa Mohammed Elwardany, W. THE IMPACT OF SATISFACTION, TRUST, AND DESTINATION IMAGE ON TOURIST LOYALTY TO TOURISM DESTINATIONS AND HOTELS IN THE COVID-19 ERA: APPLIED ON HURGHADA, LUXOR AND ASWAN. EKB Journal Management System, 2023; 14(14): 1-63. doi: 10.21608/mkaf.2023.323995

THE IMPACT OF SATISFACTION, TRUST, AND DESTINATION IMAGE ON TOURIST LOYALTY TO TOURISM DESTINATIONS AND HOTELS IN THE COVID-19 ERA: APPLIED ON HURGHADA, LUXOR AND ASWAN

مجلة کلية السياحة والفنادق. جامعة المنصورة
Volume 14, Issue 14, December 2023, Page 1-63  XML PDF (947.34 K)
Document Type: المقالة الأصلية
DOI: 10.21608/mkaf.2023.323995
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Authors
Salama Ammar Mahmmed Ammar1; Hamad Ali Batikh Hamdoun2; Gihan Abd Elaal Soltan3; Walaa Moustafa Mohammed Elwardany4
1Associate Professor‎, Tourism Studies Department, Higher Institute for Tourism and Hotels (E.G.O.T.H), Luxor City, Egypt
2Lecturer, Hotel Management Department, Faculty of Tourism and Hotels, Luxor University
3PhD Researcher in the Tourism Studies, Fayom University
4Lecturer, Tourism Studies’ Department, Higher Institute for Tourism and Hotels management, 6 October, 6 October City, Egypt
Abstract
The study aims to determine the extent of the effect of the Coronavirus on the quality of tourism and hotel services provided, and to identify the effect of these pandemic repercussions on tourists’ satisfaction, trust, and loyalty to the Egyptian tourist destination. About 550 questionnaire forms were distributed to the tourists visiting Luxor, Aswan, and Hurghada and 351 forms were filled out. The results showed the effect of the Covid-19 on the loyalty of tourists to the tourist destination through the tourists` satisfaction, trust and destination image. Hotels and tourist destinations in Egypt have to focus on the dimensions of the quality of tourism services that have a significant impact on tourists` satisfaction and loyalty to the tourist destination to gain a competitive advantage.
Keywords
كوفيد-19; الوجهات السياحية; الفنادق; الرضا; الولاء; الثقة; صورة الذهنية للوجهة السياحية
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