Maximization of the Tourism Impact of Folk’s Celebrations Associated with Saint Demiana in Dakahlia through Augmented Reality
Ashmawy, E., Mahmoud, S., Abelwahed, Y., Abd al-Rady, H. (2023). Maximization of the Tourism Impact of Folk’s Celebrations Associated with Saint Demiana in Dakahlia through Augmented Reality. EKB Journal Management System, 16(1), 124-152. doi: 10.21608/mjthr.2023.243622.1119
Emad Saeed Mohamed Ashmawy; Samah Abd al-Rahman Mahmoud; Youssri E. H. Abelwahed; Hussein Abd al- Wahab Abd al-Rady. "Maximization of the Tourism Impact of Folk’s Celebrations Associated with Saint Demiana in Dakahlia through Augmented Reality". EKB Journal Management System, 16, 1, 2023, 124-152. doi: 10.21608/mjthr.2023.243622.1119
Ashmawy, E., Mahmoud, S., Abelwahed, Y., Abd al-Rady, H. (2023). 'Maximization of the Tourism Impact of Folk’s Celebrations Associated with Saint Demiana in Dakahlia through Augmented Reality', EKB Journal Management System, 16(1), pp. 124-152. doi: 10.21608/mjthr.2023.243622.1119
Ashmawy, E., Mahmoud, S., Abelwahed, Y., Abd al-Rady, H. Maximization of the Tourism Impact of Folk’s Celebrations Associated with Saint Demiana in Dakahlia through Augmented Reality. EKB Journal Management System, 2023; 16(1): 124-152. doi: 10.21608/mjthr.2023.243622.1119

Maximization of the Tourism Impact of Folk’s Celebrations Associated with Saint Demiana in Dakahlia through Augmented Reality

Minia Journal of Tourism and Hospitality Research MJTHR
Volume 16, Issue 1, December 2023, Page 124-152  XML PDF (2.15 MB)
Document Type: Original Article
DOI: 10.21608/mjthr.2023.243622.1119
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Authors
Emad Saeed Mohamed Ashmawy email 1; Samah Abd al-Rahman Mahmoud2; Youssri E. H. Abelwahed3; Hussein Abd al- Wahab Abd al-Rady4
1Tourism Guidance Department, Faculty of Tourism and Hotels, Minia University, Minia, Egypt.
2Tourist Guidance Department, Faculty of Tourism and Hotels, Minia University, Minia, Egypt.
3Tourist Guidance Department, Faculty of Tourism and Hotels, Minia University
4Tourism Studies Department, Faculty of Tourism and Hotels, Minia University, Minia, Egypt.
Abstract
The Monastery of St. Demiana in Belqas, Dakahlia Governorate, is one of the oldest nunneries in the world. It dates back to the 4th Century AD. Currently, it includes seven churches, the most important of which is the ancient church of St. Demiana, which was rebuilt on 12th of Bashans (May 20, 744 AD). It contains Demiana's body and the forty virgins. Demiana was martyred in the time of Diocletian on the 13th of Toba (January 21). The Egyptian churches celebrate this occasion annually. It is the largest popular religious celebration associated with Saint Demiana in the world.
The research is a cultural tourism study and depends on the descriptive analytical methodology in addition to having interviews with tourism officials, monastery's priests and number of the participants of this celebration for reaching to the desired results.
The research reviews the manifestations and rituals of Demiana's celebrations in Belqas, as one of the components of the intangible cultural heritage in Egypt, through the applications of augmented reality. The research also aims to put the monastery on the tourism map of Egypt and present a tourist route for participating in the celebrations of Saint Demiana Monastery, with stops to explain the history of the monastery, Saint Demiana, and Belqas region through augmented reality applications.
It is highly recommended to take advantage of the most effective applications of AR in the tourism sector, which can contribute significantly for maximizing the tourist impact of Demiana's celebrations and creating a tourist attraction in Delta.
Keywords
Folk’s Celebrations; Saint Demiana's Celebrations; Tourism Heritage; Augmented Reality; Dakahlia Governorate
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