Egyptians’ dependency on Medication Pamphlets as a Source of Health Information and its Impact on their Health awareness and Behavior: | ||||
| المجلة العلمية لبحوث العلاقات العامة و الإعلان | ||||
| Article 14, Volume 2023, Issue 26, July 2023, Page 1-35 PDF (1.38 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/sjocs.2023.337095 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Adel Refaat A. Mustafa | ||||
| Associate prof., Media Faculty, Menofia University, Egypt | ||||
| Abstract | ||||
| Medication Pamphlets “MPs” serve as crucial communication tools that provide essential information about drugs. This study aims to investigate the role of MPs as a health communication tool among Egyptians, utilizing the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB). According to the survey method a random sample consisting of 657 individuals aged 18 years or older was examined. The results indicate that most of the participants read, understand, trust and believe in importance of reading MPs at least “sometimes”. Approximately half of the sample read it all the time, because it informs them about the contraindications or precautions for using medications. The study also observed that the same drawbacks were consistently identified in MPs across studies conducted worldwide, including the design's lack of readability, small font size, complex information, and lengthy content. | ||||
| Keywords | ||||
| Medication Pamphlets; Health Behavior; Media Dependency Theory; Health Belief Model; Planned Behavior Theory; Health Awareness; Health Communication | ||||
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