The consumer behavior of kindergarten children and its relationship to mothers’ environmental awareness from their point of view | ||||
| International Journal of Childhood and Women’s Studies | ||||
| Article 5, Volume 3, Issue 2, December 2023, Page 86-110 PDF (2.09 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijcws.2023.341831 | ||||
 View on SCiNiTO | ||||
| Abstract | ||||
| The study aimed to know the level of consumer behavior of kindergarten children and its relationship to environmental awareness among mothers from their point of view. The study used the descriptive, correlational approach. The study was applied to a stratified random sample of mothers. The size of the study sample was (190) mothers. To achieve the objectives of the study, two measures were used: The first aims to measure the child’s level of consumer behavior and consists of (26) items. The second aims to measure the mother's level of environmental awareness, and its number of items was (18). The study reached a number of results, including: The study’s mothers’ estimates of the child’s level of consumer behavior were high. Their responses to their level of environmental awareness were also high. The results also showed that there is a positive correlation between the child's consumption behavior and the mother's environmental awareness. | ||||
| Keywords | ||||
| consumer behavior; kindergarten child; environmental awareness; mothers | ||||
|
Statistics Article View: 23 PDF Download: 20 |
||||
