Fashion Marketing and Environmental Justice | ||||
| International Design Journal | ||||
| Article 7, Volume 14, Issue 3 - Serial Number 61, May and June 2024, Page 119-128 PDF (652.79 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2024.347730 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Amany El-Saied El-Dosuky | ||||
| Lecturer, ready-made garment Dept.m Faculty of Applied Arts, Damietta University, amanyawad@du.edu.eg | ||||
| Abstract | ||||
| Fashion marketing seeks to persuade customers to buy more, but the fundamental problem of the fashion industry is caused by this behavior itself. In the past decade, a new marketing system has emerged that presents an alternative approach, raises consumer awareness of social issues in the fashion industry, and influences positive consumer behavior in the pursuit of environmental justice, which is linked to public health and human rights through The marketing of sustainable fashion which aims to educate, influence and, ultimately, move the consumer to change their purchasing behavior. This can be achieved by encouraging fashion brands to create a successful sustainability marketing campaigns. This paper provides a broad overview of the extant literature on the marketing of sustainable fashion (SF), Sustainable consumerism, fashion marketing and environmental justice. Two case studies were conducted on the impact of social campaigns on encouraging the marketing of sustainable fashion, mentioning the most important steps that organizations should follow to create effective sustainable fashion campaigns | ||||
| Keywords | ||||
| Fashion industry; Fashion marketing; Environmental justice; Sustainable Marketing & environment; Marketing of Sustainable Fashion (SF); sustainable campaigns | ||||
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