How and when do big data analytics pay off? The role of value creation and market turbulence | ||||
| المجلة العلمية للدراسات والبحوث المالية والتجارية | ||||
| Volume 5, Issue 2 - Serial Number 1, July 2024, Page 577-610 PDF (1.32 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/cfdj.2024.272312.1918 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Ziad H. Abdelmoety 
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| Assiut University | ||||
| Abstract | ||||
| Based on the dynamic view, our paper seeks to explore the impact of big data analytics usage (BDA) on the value creation in the supply chain management field. It also explores the moderating role of market turbulence on the relationships between the BDA usage and asset productivity and business growth. We gathered data from supply chain managers in the Egyptian context from various industries (i.e., “Building Material & Construction, Chemicals, Electrical Equipment & Engineering, Food & Beverage, Housing & Real Estate, Textiles & Clothing”. We managed to gather data from 489 participants and the data were analyzed through structural equation modelling to test our proposed hypotheses. The analysis revealed that BDA has a significant and positive effect on asset productivity and business growth. Our study also indicated that the links among BDA, asset productivity, and business growth were moderated by market turbulence. Our examination offers meaningful insights for manager to understand the significant impact of BDA on value creation in the supply chain management context. | ||||
| Keywords | ||||
| Big data analytics; Asset productivity; Business growth; Market turbulence; and Dynamic capabilities theory | ||||
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