Applications of Augmented Reality in cultural tourism: The case of Bibliotheca Alexandrina | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 23, Volume 11, Issue 3, 2014, Page 182-188 PDF (476.21 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2014.57571 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Noha Ibrahim Khalil | ||||
| Department of Tourism Studies, Higher Institute of Tourism, Hotels and Restoration of Antiquities, Abu Qir, Alexandria | ||||
| Abstract | ||||
| This is an exploratory study about the applications of augmented reality in cultural tourism. The application was 3D Video Mapping Show on Ancient Alexandria as a pilot project. Seeking to verify the study objectives, differentiated between virtual and augmented reality, also reviewed a number of examples, which demonstrate the diversity of applications of this new technology in cultural tourism. The study also used participant observation and focus group on investigating the effectiveness of the show in enhancing the cultural tourism in the city. The results indicated that current application of augmented reality lack the ability to attract visitors to the destination or cultural attraction and It needs to be reconsidered.The conclusion and recommendations were presented giving experts the opportunity to the development of augmented reality technology in a larger scale in the particular circumstances of the case. | ||||
| Keywords | ||||
| Augmented Reality (AR); Virtual Reality (VR); Information and Communication Technology (ICT); Visitor experience; International Augmented Med Project (I AM) | ||||
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