Android applications for advertising and promotion of some restaurants in Alexandria | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 37, Volume 11, Issue 3, 2014, Page 167-194 PDF (1.31 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2014.57684 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Manal Talaat Keshk | ||||
| Higher Institute for Tourism, Hotels & Computer - El Seyouf - Alexandria | ||||
| Abstract | ||||
| The benefits gained by the users of Android application to advertise and promote restaurants have been identified. The disadvantages, that must be avoided or improved whether in a mobile phone or on an internet site, have also been stated. A survey of the research sample showed that this modern grade of technology is most used by and helpful to the adolescent males who cope with all the spheres of their everyday modern life while adolescent female do not use this technology as much as the males. People with jobs are more interested in learning of these restaurants from newspapers than elsewhere. People above the average level of education, including university students, tend to be the class which exerts maximum use of that technology. | ||||
| Keywords | ||||
| Android Apps; Mobile phone; Internet; restaurants; Menus; Meals | ||||
|
Statistics Article View: 148 PDF Download: 319 |
||||
