Stereotyping Islam on You Tube: A User-Generated Perspective | ||||
| مجلة البحوث الإعلامية | ||||
| Article 12, Volume 38, Issue 38, October 2012, Page 609-658 PDF (646.06 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jsb.2012.61067 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Marwa Basyouny | ||||
| Abstract | ||||
| Research Objective: The focal objective in this study is to investigate the user generated counter-stereotypic responses against 'The Innocence of Muslims" film in terms of taking actions in their responses videos. Research sample: Content analyses of 400 video clips were conducted in terms of forms and contents. Theory: This study is theorized in the light of social presence theory and counter-stereotypic model. Results: - indicated that Multiplication of views were facilitated, instead of exchanging views or engaging in rich dialogue. Counter stereotypic vision were effectively and spontaneously employed in the form of "Dawah" calling for Islam. Western Muslims more likely tended tocounter stereotyping Islam and consciously engaging in fruitful dialogues. Finally, there was a lack of depth in terms of addressing the sophisticated frames which manipulate the negative stereotyping of Islam. - There Is a Significant Relationship between Using Exemplification as a Counter-Stereotypic Model And attracting High Number of Positive Text Comments with a High Positive Tunes". - "There Is A Significant Relationship Between Using Sub Typing As Counter-Stereotypic Model And Attracting High Number Of Negative Text Comments". | ||||
| Keywords | ||||
| Keywords: Innocence of Muslims; Islam; User-Generated Content; YouTube; The Counter-Stereotypic Model; Social Presence theory | ||||
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