Corporate social responsibility as a competitive advantage in the Egyptian airlines (A case study of Egypt Air) | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Article 18, Volume 12, Issue 1, 2015, Page 50-75 PDF (435.58 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2015.67453 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Nehad Mohamed Kamal; Mohamed Zidan El-Sherbeny | ||||
| Department of Tourism Studies - Faculty of Tourism and Hotels - Sadat City University | ||||
| Abstract | ||||
| This study aims to clarify the impact of Corporate social responsibility (towards society - environment - suppliers - shareholders - employees - customers) in the airlines to acquire them a competitive advantages, and to identify the means and ways which make airlines get top market share in the air transport market. Field data were collected through a questionnaire designed and distributed to the employees in various Egypt Air sectors. The results showed the following: Egypt Air message and vision are Compatible with society's values, Egypt Air contributes to youth employment, provides aid and development projects to participate in charitable deeds, also adopt ISO 10002 to meet the wishes of customers and solves their complaints, and provides high quality services. Egypt Air uses modern methods to get rid of pollutants, also dealing with many suppliers, invite about policies, plans and activities related to operating systems and services. | ||||
| Keywords | ||||
| social responsibility; Competitive advantage; Egypt Air | ||||
|
Statistics Article View: 305 PDF Download: 287 |
||||
