The role of the National Archives in marketing the national documentary heritage in Egypt: (An analytical study) | ||||
| International Journal of Library and Information Sciences | ||||
| Article 2, Volume 6, Issue 4, October 2019, Page 78-141 PDF (2.25 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijlis.2019.74315 | ||||
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| Author | ||||
| Maryam Saleh Mansour* | ||||
| قسم المکتبات جامعة المنوفية | ||||
| Abstract | ||||
| National archives play a pivotal role in documenting the historical memory of human beings and have the capacity to change the social, economic and political development of the people. So it is critical that they are visible, accessible and used. Her ability to make available the documentary heritage in her custody is the only basis to justify her presence and importance in society. Reaching and availability are the function of Dar Alwthayq Alqwmy of the most important and the most difficult at the same time. Therefore, this study sought to know the extent to which the National Archives has made its documentary heritage available and usable by all members of the community, and to monitor the challenges it faces in order to achieve this with the conception of a successful marketing plan that achieves various goals. The study revealed the absence of the term (public archival programming) from the Arab arena, and the study found that marketing activities are influenced by legislation, policies and personnel skills and study the needs of users and cooperation and technology. The study revealed the absence of a special department for marketing and awareness of the national heritage in the Dar Alwthayq Alqwmy and the lack of budget allocated for marketing and the lack of a website for Dar Alwthayq Alqwmy weakened its mission in promoting the national heritage documentary. The study recommended the need to develop policies and modernize legislation on freedom of access to the national documentary heritage and to put into practice the principles set by the International Council of Archives (ICA) for free access to documentary heritage. | ||||
| Keywords | ||||
| marketing; public Programming; Access; Dar Alwthayq Alqwmy; cooperation; legislation | ||||
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