A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies
Mohammed Hassan, S., Khalil, R., Salma, A. (2019). A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies. EKB Journal Management System, 17(2), 157-172. doi: 10.21608/jaauth.2019.92269
Safaa Mohammed Hassan; Rasha Ahmed Khalil; Asmaa S. Salma. "A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies". EKB Journal Management System, 17, 2, 2019, 157-172. doi: 10.21608/jaauth.2019.92269
Mohammed Hassan, S., Khalil, R., Salma, A. (2019). 'A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies', EKB Journal Management System, 17(2), pp. 157-172. doi: 10.21608/jaauth.2019.92269
Mohammed Hassan, S., Khalil, R., Salma, A. A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies. EKB Journal Management System, 2019; 17(2): 157-172. doi: 10.21608/jaauth.2019.92269

A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies

Journal of Association of Arab Universities for Tourism and Hospitality
Article 13, Volume 17, Issue 2, December 2019, Page 157-172  XML PDF (873.07 K)
Document Type: Original Article
DOI: 10.21608/jaauth.2019.92269
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Authors
Safaa Mohammed Hassan1; Rasha Ahmed Khalil2; Asmaa S. Salma3
1Tourism Studies Department, Faculty of Tourism and Hotels , Suez Canal University.
2faculty of tourism and hotels, Suez Canal University
3کلية السياحة والفنادق، جامعة قناة السويس
Abstract
The study aims at indicating the effect of using a balanced Scorecard on enhancing the competitive advantage in tourism companies. "A" questionnaire was directed to tourism company’s category A to examine hypotheses of the study. The main results of the study show that there is an abstract effect of the balanced Scorecard dimensions on enhancing the competitive advantage of tourism companies ,The study recommends that it is necessary for the high administration Egyptian tourism companies to adopt the administrative methods in evaluating the performance, and  to include it among its plans and policies to make use of companies experiments that applied the balanced score card .
Keywords
Balanced Score Card; Competitive Advantage; tourism company
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