Improving Souvenir Sales in Tourism: A Case Study of Khan El-Khalili Market | ||||
| International Academic Journal Faculty of Tourism and Hotel Management | ||||
| Article 11, Volume 1, Issue 1, October 2015, Page 201-222 PDF (695.04 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ijaf.2015.95618 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Waleed Radwan1; Eleri Jones2 | ||||
| 1Department of Tourism Studies, Faculty of Tourism and Hotels Mnagement, Helwan University, CAIRO, Egypt. | ||||
| 2Associate Dean (Research), Cardiff School of Management, Cardiff Metropolitan University, CARDIFF, UK | ||||
| Abstract | ||||
| Khan El-Khalili market - famous across the Middle East - features in most tours of Cairo. Art and commerce combined together providing unique souvenir-buying experiences. Falling visitor numbers have threatened sustainability. This paper considers how the market’s sustainability might be enhanced. Data collection involved: observation/ interviews with shop owner-managers; two surveys: first of 300 tourists (Europeans 89.4%; Americans 7.7%; other countries (e.g. Japan/China) 2.9%); second of 110 shop assistants/vendors. Positive aspects: friendly interaction with tourists; the vendors - most spoke several languages. Negative aspects: some aggressive vendors; constant harassment of tourists; poor signage. The paper recommends communication/presentation skills training to help vendors deal with tourists appropriately. | ||||
| Keywords | ||||
| Khan El-Khalili; Souvenirs; Jaharkaz El-Khalili; Fishawi Café.1 | ||||
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