EKB Journal Management System
Author = Yasser Tawifk
Number of Articles: 5
1

The Impact of Political Correctness On Brand Image And Purchase Intentions (Applied On Birel Egypt)

Volume 2, Issue 4, November 2023, Page 1-37
Yasser Tawifk; Mohamed El-Deeb; Zeinab Abbas Zaazou; Peter Vlachos
2

Examining Resilience in the Link between Self-Efficacy and Entrepreneurial Intentions among Business Administration Students

Volume 2, Issue 4, November 2023, Page 94-117
NohA Fawzy; Yomna Mohsen; Yasser Halim
3

Nexus Among Augmented Reality, Customer Purchase Intention, Customer Experience And Customer Brand Relationship: Application on Vichy Brand

Volume 2, Issue 3, August 2023, Page 18-48
Rawan Sameh; Farah Ahmed; Yasser Tawifk
4

The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt

Volume 1, Issue 2, November 2022, Page 52-98
Wafaa Wafaa Galal Marzouk; yasser Tawifk; Samia El Sheikh
5

Consumer Perception of Sustainable Shopping Bags And Its Effect On Their Purchase Intention: Case Study On Seoudi Market In Egypt

Volume 1, Issue 1, August 2022, Page 52-94
Hazem Halim; Yasser Tawifk; Samia El Sheikh