EKB Journal Management System
Keywords = Brand trust
Number of Articles: 9
1

Creating Lasting Customer Relationships: The Impact of Experiential Marketing on Customer Behaviour in the Tourism and Hospitality Industry The Mediating f role of brand trust

Volume 4, Issue 1, January 2024, Page 98-117
marwa sayed wahba
2

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

Volume 2, Issue 4, November 2023, Page 76-93
Ali Emad
3

الثقة بالعلامة التجارية كمتغير وسيط بين أبعاد الخبرة بالعلامة وقيمة العلامة :دراسة تطبيقية

Volume 14, Issue 4, October 2023, Page 1389-1496
سمر عبدالتواب تركي; أميرة موسى السيد
4

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

Volume 14, Issue 3, December 2022, Page 153-173
Mohamed Ezzat; muhammad Abd Elmonem Ebraheem Abd Elsalam
5

The Moderating Effect of Brand Trust during COVID -19 Pandemic in the relationship between CSR practices and Brand Loyalty of Egyptian Commercial Banks

Volume 3, Issue 2, July 2022, Page 709-748
Maha Mohamed
6

أخلاقيات الاتصالات التسويقية المتکاملة وعلاقتها بالثقة فى العلامة التجارية

Volume 2022, Issue 78, January 2022, Page 369-452
أحمد خطاب
7

The impact of negative word of mouth and rumors on customer-brand relationship through the mediating effect of brand trust: Applied study on Egyptian laboratories

Volume 3, Issue 1, January 2022, Page 153-204
شريف طاهر محمد فريد; سارة عبد الفتاح حماد
8

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector

Volume 58, Issue 5, September 2021, Page 1-59
AlaaEldin Abbass Ali
9

The Impact of Online Brand Community Markers on Consumer Brand Engagement: Studying the moderating role of gender

Volume 2, العدد الأول - الجزء الأول, January 2021, Page 265-307
ريهام شوقي ابراهيم