EKB Journal Management System
Keywords = Customer Experience
Number of Articles: 15

1

The Impact of Social Media Marketing on Purchase Decision through Customer Experience: An Empirical Study on Skin and Hair Care Products in Egypt

Articles in Press, Accepted Manuscript , Available Online from 05 July 2023
خالد جاد

2

Multi- Sensory Marketing Impact on Customer Loyalty and Improving Brand Image at Five-Star Hotels in Egypt

Articles in Press, Accepted Manuscript , Available Online from 27 March 2022
Aaliaa El Nagar

3

Impact of Fintech Services on Adoption Intention with Mediating Role of Customer Experience: Evidence from Egyptian Banking Sector

Articles in Press, Accepted Manuscript , Available Online from 06 December 2023
Mohamed Abo Bakr Abdel Moteleb Bakr; Riham Adel; Ahmed Sakr; Ayman Ragab

4

The Role of Touchpoints in Shaping the Customer Experience throughout the Customer Journey

Volume 5, Issue 2, July 2024, Page 267-288
حلا البرقوقي; حلا البرقوقي

5

.Customer experience antecedents in the context of AI chatbot services.

Volume 15, Issue 1, January 2024, Page 590-618
Ahmed Mohamed Mahmoud Ramadan,; Alaa Tarek Khalil; Hala Mohamed Labib Enaba

6

الدور الوسيط لتجارب العملاء في العلاقة بين إدارة علاقات العملاء الالكترونية والفاعلية التسويقية دراسة تطبيقية على عملاء الشركة المصرية للاتصالات في جمهورية مصر العربية

Volume 2, Issue 4, October 2023, Page 981-1024
مجدي عبد الحميد غريب الكبير

7

Nexus Among Augmented Reality, Customer Purchase Intention, Customer Experience And Customer Brand Relationship: Application on Vichy Brand

Volume 2, Issue 3, August 2023, Page 18-48
Rawan Sameh; Farah Ahmed; Yasser Tawifk

8

Exploring the effect of AI Chatbots on Customer experience, Satisfaction and Advocacy: New Evidence from the Banking sector in Egypt

Volume 43, Issue 2, May 2023, Page 116-146
Heba Abdel Wahab

9

THE EFFECT OF INTERIOR DESIGN ELEMENTS ON CUSTOMER EXPERIENCE IN FASHION RETAIL STORES

Volume 3, Issue 6, December 2022, Page 131-148
Reem Hesham

10

أثر تطبيق التحول الرقمي على جودة الخدمات المصرفية دراسة تطبيقية على الجهاز المصرفى المصري

Volume 13, Issue 2, April 2022, Page 566-621
اشرف عبد الرحمن محمد عبد الرحمن

11

The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt

Volume 32, Issue 1, April 2022, Page 1-29
Mona Mussa

12

The Impact of Gamification on Customer Experience in E-Banking Sector: A Conceptual Paper

Volume 31, Issue 1, April 2021, Page 24-43
حنان يسري امام

13

تأثير أبعاد تجربة العميل على بهجة العميل: دراسة ميدانية على عملاء مطاعم البقالات المرموقة بمراکز التسوق بالقاهرة

Volume 56, Issue 4, October 2019, Page 67-110
عصام عبد الهادي علي

14

EVALUATING THE RELATIONAL TOURISM EXPERIENCE IN CAIRO

Volume 16, Issue 1, June 2019, Page 72-79
Hossam Samy Ahmed

15

دور الدلالات البيئية للبيع بالتجزئة فى تطوير تجربة العميل فى متاجر البيع بالتجزئة: دراسة مقارنة بين مصر والإماارت العربية المتحدة

Volume 55, Issue 2, July 2018, Page 311-332
نسرين اسماعيل صادق; بسنت ابراهيم طنطاوي