EKB Journal Management System


1.	Multi- Sensory Marketing Impact on Customer Loyalty and Improving Brand Image at Five-Star Hotels in Egypt
	Articles in Press, Accepted Manuscript , Available Online from 27 March 2022
	Aaliaa El Nagar
	View Article

2.	The Impact of Social Media Marketing on Purchase Decision through Customer Experience: An Empirical Study on Skin and Hair Care Products in Egypt
	Articles in Press, Accepted Manuscript , Available Online from 05 July 2023
	خالد جاد
	View Article PDF 551.75 K

3.	Impact of Fintech Services on Adoption Intention with Mediating Role of Customer Experience: Evidence from Egyptian Banking Sector
	Articles in Press, Accepted Manuscript , Available Online from 06 December 2023
	Mohamed Abo Bakr Abdel Moteleb Bakr; Riham Adel; Ahmed Sakr; Ayman Ragab
	View Article PDF 521.12 K

4.	Systematic Literature Review: Enhancing Customer Experience through Omnichannel Retailing
	Articles in Press, Accepted Manuscript , Available Online from 06 August 2025
	Kesmat AbdelAziz
	View Article PDF 327.41 K

5.	A Promising Market: An Exploratory Study of the Factors Influencing Pilgrims’ Adoption of Cooling Ihram
	Articles in Press, Accepted Manuscript , Available Online from 26 August 2025
	Hawazin Alzubaidi; Khulud Alyafie
	View Article PDF 272.97 K

6.	Mediating Customer Experience in the Relationship between Sensory Marketing and Repurchase Intention: An Applied study on fast food customers
	Volume 26, Issue 4, October 2025, Pages 508-546
	بسمة توفيق أحمد; محمد أحمد شميس
	View Article PDF 740.87 K

7.	Evaluating Customer Experience in Traditional Restaurants in Hail, Saudi Arabia: A Food Tourism Perspective
	Volume 9, Issue 1, July 2025, Pages 52-74
	Ehab Rabee Ali
	View Article PDF 832.16 K

8.	"Implementing Generative AI in the Egyptian Insurance Market; Unlocking Potential and Overcoming Hurdles "
	Volume 26, Issue 2, April 2025, Pages 68-87
	مروة خيري عبد الحميد سليم سليم
	View Article PDF 406.6 K

9.	The Impact of AI-Enabled Service Quality and Perceived Convenience on AI-Enabled Customer Experience: A Quantitative Study in E-Marketing
	Volume 16, Issue 2, April 2025, Pages 3053-3077
	Toka Farouk Mohamed Ahmed Moussa; . Wael Abd El-Razk Kortam; . Reem Refai Ahmed Mahmoud
	View Article PDF 689.67 K

10.	Evolving Artificial Intelligence in E-Marketing: A Qualitative Study from the Consumer Experience Perspective
	Volume 16, Issue 2, April 2025, Pages 3078-3096
	Toka Farouk Mohamed Ahmed Moussa; Wael Abd El-Razk Kortam; Reem Refai Ahmed Mahmoud
	View Article PDF 513.66 K

11.	تأثير تحليل بيانات الأعمال الرقمية على تجربة العميل فى القطاع المصرفى
	Volume 16, Issue 1, January 2025, Pages 982-1037
	أحمد على كامل; رشا عبد العزيز; أحمد صقر; أحمد حسن
	View Article PDF 1.18 M

12.	Using the Modified TAM to Improve Customer Retention Levels for Banks Operating in Egypt
	Volume 16, Issue 1, January 2025, Pages 1921-1951
	Yasmine Mahmoud Meselhy; Wael Kortam; Nihal Ayad
	View Article PDF 582.04 K

13.	The Impact of Augmented Reality on Customer Purchasing Intention
	Volume 16, Issue 1, January 2025, Pages 2225-2249
	NOHA ASHRAF ABDELTAWAB SELIM; Hesham Dinana
	View Article PDF 638.73 K

14.	The Impact of Artificial Intelligence Acceptance on Customer Satisfaction in the Telecommunication Industry in Egypt
	Volume 54, Issue 4, December 2024, Pages 13-52
	Mohamed Mahmoud Hanafy Mohamed Salim
	View Article PDF 472.69 K

15.	Investigating the impact of augmented reality on customer experience
	Volume 15, Issue 4, October 2024, Pages 3644-3671
	Monica Emad Lotfy Faltaous; Wael Kortam
	View Article PDF 747.76 K

16.	The impact of Omnichannel experience on loyalty and advocacy intention in higher education; the mediating role of students’ engagement and perceived satisfaction
	Volume 42, Issue 4, October 2024
	نوران تحسين عبد الحميد شعير
	View Article PDF 1.29 M

17.	The Role of Touchpoints in Shaping the Customer Experience throughout the Customer Journey
	Volume 5, Issue 2, July 2024, Pages 267-288
	حلا البرقوقي; حلا البرقوقي
	View Article PDF 572.83 K

18.	.Customer experience antecedents in the context of AI chatbot services.
	Volume 15, Issue 1, January 2024, Pages 1598-1626
	Ahmed Mohamed Mahmoud Ramadan,; Alaa Tarek Khalil; Hala Mohamed Labib Enaba
	View Article PDF 783.71 K

19.	الدور الوسيط لتجارب العملاء في العلاقة بين إدارة علاقات العملاء الالكترونية والفاعلية التسويقية دراسة تطبيقية على عملاء الشركة المصرية للاتصالات في جمهورية مصر العربية
	Volume 2, Issue 4, October 2023, Pages 981-1024
	مجدي عبد الحميد غريب الكبير
	View Article PDF 1.27 M

20.	Nexus Among Augmented Reality, Customer Purchase Intention, Customer Experience And Customer Brand Relationship: Application on Vichy Brand
	Volume 2, Issue 3, August 2023, Pages 18-48
	Rawan Sameh; Farah Ahmed; Yasser Tawifk
	View Article PDF 437.2 K

21.	Exploring the effect of AI Chatbots on Customer experience, Satisfaction and Advocacy: New Evidence from the Banking sector in Egypt
	Volume 43, Issue 2, May 2023, Pages 116-146
	Heba Abdel Wahab
	View Article PDF 1.42 M

22.	THE EFFECT OF INTERIOR DESIGN ELEMENTS ON CUSTOMER EXPERIENCE IN FASHION RETAIL STORES
	Volume 3, Issue 6, December 2022, Pages 131-148
	Reem Hesham
	View Article PDF 1.53 M

23.	The Role of Customer Experience in the Relationship between Augmented Reality and Purchase Intention in Times of COVID-19: An Applied Study on the Online Retail Sector in Egypt
	Volume 32, Issue 1, April 2022, Pages 1-29
	Mona Mussa
	View Article PDF 507.26 K

24.	أثر تطبيق التحول الرقمي على جودة الخدمات المصرفية دراسة تطبيقية على الجهاز المصرفى المصري
	Volume 13, Issue 2, April 2022, Pages 566-621
	اشرف عبد الرحمن محمد عبد الرحمن
	View Article PDF 891.05 K

25.	The Impact of Gamification on Customer Experience in E-Banking Sector: A Conceptual Paper
	Volume 31, Issue 1, April 2021, Pages 24-43
	حنان يسري امام
	View Article PDF 1.04 M
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