EKB Journal Management System
Keywords = Marketing Strategy
Number of Articles: 8

1

The Importance of Color in Marketing and Customer Behavior

Articles in Press, Accepted Manuscript , Available Online from 23 February 2024
Hasnaa S, Soliman; Menna A. Alkaramani; Iman G. Elbadwy; Zainab Alazab Awad; Mariam A. Eida; Ahmed G. Hassabo

2

تحليل أنماط الشخصية للمستهلك باستخدام الإنياجرام لتحفيز التسويق الاستراتيجي لشركات الأثاث

Volume 8, Issue 10, November 2023, Page 533-553
منال يوسف; علا محمد سمير; سلوي عبدالباري

3

Investigating the impact of marketing audit on marketing effectiveness: An application on manufacturing companies in Egypt

Volume 14, Issue 4, October 2023, Page 260-302
Elsayed Mansour Elkafrawi; Ahmed Moussa ElSamadicy; Hazem Rasheed Gaber; Karim Mohamed Solima

4

The Design of a Strategy for Applying Content Marketing In Fashion Brands

Volume 13, Issue 4, July and August 2023, Page 259-269
Dina Fawzy Mohamed

5

The role of viral advertising in increasing market penetration and building consumer awareness of products and brands

Volume 12, Issue 1, January and February 2022, Page 283-297
Nevin Mohamed Ahmed Al-Refai

6

THE IMPACT OF COVID-19 PANDEMIC ON MARKETING PHILOSOPHY

Volume 4, Issue 1, April 2021, Page 36-43
Ahmed E. Kamel

7

دور استراتيجيات التسويق السياحي في تطوير أداء الشرکات السياحية في الغردقة

Volume 13, Issue 3, December 2016, Page 91-108
Mohamed Hafiz; Eslam algammal; Nermin Abu Zeid

8

Towards Devising a Marketing Strategy to Stimulate Demand on the Egyptian Riviera Project (Taba/Nuweiba region)

Volume 6, Issue 2, 2009, Page 59-74
Rania Mostafa Abd El Rahman