Applying a Balanced Scorecard Approach in Egyptian Travel Agencies: Opportunities and Obstacles | ||||
| International Journal of Heritage, Tourism and Hospitality | ||||
| Article 15, Volume 14, Issue 1, June 2020, Page 202-214 PDF (405.64 K) | ||||
| Document Type: Original Research Articles | ||||
| DOI: 10.21608/ijhth.2020.126193 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Fakhory Shohdy Ayoub; Sabreen Gaber Abd El- Jalil; Wafaa Ahmed Nour El-Dien Elias | ||||
| Abstract | ||||
| It is widely acknowledged that Egyptian travel agencies face more competition and need to apply the Balanced Scorecard (BSC) as effective performance measurement systems in order to be competitive and to remain in existence. The purpose of this study is to determine the availability of the basic ingredients for BSC application and its opportunities and obstacles. 300 questionnaire forms targeted managers of head offices and their branches. The Statistical Package for Social Sciences (SPSS) version 26 was used to analyze collected data. The result of the study showed that Egyptian travel agencies could apply the BSC. The obstacles do not significantly affect the application of BSC. There are significant differences between the head offices and branches regarding the availability of the BSC basic ingredients and its perspectives application. The study recommends that travel agencies need to support intensives and training programs to their staff to awareness them by the BSC implementation and its use to monitor the performance. | ||||
| Keywords | ||||
| Balanced Scorecard; Egyptian Travel Agencies Obstacles; Opportunities; Performance | ||||
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