EKB Journal Management System

1.

DOES STRATEGIC INTELLIGENCE IMPACT THE ACHIEVEMENT OF CRISIS MANAGEMENT EFFECTIVENESS? EVIDENCE FROM FOUR AND FIVE-STAR HOTELS IN LUXOR AND ASWAN

Pages 1-24
Maisa Fathey Abd El-latief; Hesham Ezzat Saad

2.

The role of social networking sites in building customer loyalty in tourism and hotel establishments By application to the pioneers of domestic tourism in Sharm El-Sheikh

Pages 25-43
Rania elsayed ibrahim abouelenien

3.

Impact of Digital Transformation Technologies on Egypt Air Sustainability

Pages 44-61
Asmaa Abd Elraouf Khalaf; Hussein Abdelwahab Abdelrady

4.

A Qualitative Exploration of Jasmine Harvest Wellness Tours in Egypt

Pages 62-98
Radwa Ali Hamed; Ghadeer El-Mawardy

5.

The Heart-Shaped Corner Pillars in Graeco-Roman Egypt

Pages 99-116
Hassan S Mohamed

6.

The Expected Role of Robots as a Feature of Artificial Intelligence in Enhancing Customer Experience Elements in Restaurants: An Exploratory Study

Pages 117-135
ُEhab Fathy Abdel Aziz Basiouny

7.

Evaluating the Impacts of Special Events on Promoting and Developing Tourism and Hospitality Sectors: A Case Study of COP27, Sharm El-Sheikh, Egypt

Pages 136-167
Ghada Ali Abdelmoaty; Maisa Fathey Abd El-latief

8.

The readiness extent of the 4th year students in the private higher institutes of tourism and hotels in Alexandria for the idea of entrepreneurship and the formation of start-up companies

Pages 168-191
ُEhab Fathy Abdel Aziz Basiouny; hany shaker khames soliman

9.

العوامل المؤثرة نحو قبول الدفع بالعملات المشفرة من وجهة نظر السائحين والشركات السياحية

Pages 192-226
Takwa Mohamed Essawy

10.

The influence of organizational justice on achieving job happiness for employees in Egyptian hotels and travel agencies.

Pages 227-241
marwa wahba

11.

The Role of Metaverse to Create an Interactive Experience for Tourists

Pages 242-269
Menna Adel

12.

EXPLORING THE CORE ELEMENTS OF SERVICE PROCESS STRUCTURE IN HOTEL INDUSTRY: ARE THERE ANY COMMON MODELS AND DEFINITIONS?

Pages 270-294
Batta Rabie Allam; Mohamed Hany Bahy El-Din; Mohammed Saber Sayed

13.

Evaluation of the Service Quality Provided to Domestic Tourists Participating in Equestrian Trekking Activities in Egypt

Pages 295-309
Haidy Elsehely

14.

Protecting the Cultural Identity of Employees in the Tourism Field in Light of the Digital Age (Applied on Al-Balqa University Students)

Pages 310-327
Mohammad Fadel Mahasneh

15.

Cultural heritage authenticity: Effects on place attachment and revisit intention through the mediating role of tourist experience

Pages 328-352
Mahmoud Ramadan Al-Azab; Mahmoud Ahmed Abulebda

16.

Antecedents of Green Innovation in Saudi Travel Agencies: A Dual Mediation Examination

Pages 353-366
Huthayfah Madkhali

17.

Assessing the Tools of Digital Brand Marketing in the Egyptian Travel Agencies and Their Influence on Domestic Tourists' Loyalty

Pages 367-388
Mohamed Adbdul-raouf Khalaf

18.

Exploring the Effectiveness of Using Digital Tourism Platforms in Egyptian Tourist Destination

Pages 389-405
Hussein Abdelwahab Abdelrady

19.

دور تطبيق تقنية الهولوجرام كأداة تسويقية للمواقع الأثرية المصرية بالبورصات السياحية العالمية

Pages 406-435
shams hassan mandour

20.

The Impact of Digital Transformation Dimensions on the Employees Job Performance: Applying on Four and Five Star Hotels in the Red Sea Governorate

Pages 436-466
Mahmoud Abdelaziz; Ahmed Naama

21.

The Role of Artificial Intelligence Technologies in Achieving Airport Security at Tourist Destinations Case Study: Borg El Arab International Airport – Egypt

Pages 467-487
Nermen Elsayed Elhattab