EKB Journal Management System
1.

Digital Innovation Barriers: Egyptian Travel Agencies' Perspective

Pages 1-18
Rania Magdy Orabi
2.

Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention

Pages 19-30
Dalia Fahmy Amara
3.

The Local Community and Its Impact on Green Tourism in the Light of Sustainable Development - A Case Study of Eco-Hotels

Pages 31-50
Reem Farouk Elnashar
4.

The Impact of Holistic Marketing on the Marketing Flexibility of Airlines: A Case Study of Egypt Air

Pages 51-71
Asmaa Said Ahmed El Asrag; Mohamed Shaaban Ismael; Bassam Samir Al-Romeedy
5.

The Impact of Managers' Narcissism on Organizational Commitment in Egyptian Tourism Companies

Pages 72-91
Asmaa Said Ahmed El Asrag; Bassam Samir Al-Romeedy
6.

The Role of Sustainable Transport in Enhancing the Competitiveness of the Egyptian Tourist Destination

Pages 92-116
Omama Samir Mohamed Helmy; Mahmoud Abdolmoneim Abdellah
7.

The Role of Digital Transformation in Improving the Competitiveness and Operational Processes of Airlines" Case Study: Egypt Air"

Pages 117-132
Asmaa AbdEl-Fatah AbdEl-Fatah
8.

History of the Cathedral El-Keyama in Alexandria – (120 years later / 1902-2022)

Pages 133-150
Hayat Hossam Ghaly
9.

Testimonial Marketing of Celebrity Visits of Egyptian Archaeological Sites: Evaluation of Efforts of the Official Tourism Organizations

Pages 151-179
Heba Abdallah Elkarmouty; Gamal Eldin Abdelrazek