EKB Journal Management System
1.

Integrating Smart City Features into Non-Smart Urban Environments to Enhance Tourist Experiences and Foster Community Development: The Case of Alexandria Egypt

Pages 1-13
Samar Elkasrawy
2.

Examining Employees’ Attitudes towards the Use of Artificially Intelligent Systems in Luxury Hotels

Pages 14-30
Mohammad Khasawneh; Issam Al-makhadmah; Arwa Oguiliy; ٍSamer Ababneh
3.

An Evaluation of the Egyptian Airports’ Operational Strategies and its Impact in Improving the Competitiveness of Small and Medium-sized Airports

Pages 31-56
Iten El Rouby; Nashwa Fouad; Sara El-Sebai; Eman El-Tanahy
4.

A Delphi-Based Analysis for Expert Consensus: Towards Effective Marketing Message Strategies in the Aftermath of Tourism Crises in Egypt

Pages 57-73
Amany Beshay; Nermin Abdel Hamid
5.

Exploring Gamification as a Tool for Enhancing Employee Training Effectiveness in Tourism Companies

Pages 74-97
Salsabil Attia; Azza Saad; Rania Mohamed
6.

The Effect of Culinary Tourism Experience on Customer-Based Brand Equity in the Egyptian Tourism Destination

Pages 98-116
Shaimaa Taha
7.

Revitalizing Entertainment and Heritage Games from the Mamluk era in Egypt and Employing them in Tourism

Pages 117-143
Duaa samir Ali Attia; Heba mahmoud Saad
8.

The Effect of Viral Marketing on the E-Customer Engagement ,by Applying to the Tourism Companies-Category "A" in Cairo Governorate

Pages 144-160
Walaa Elbetar
9.

Price Fairness and Perceived Value in Hotels During the Exchange Rate Change in Egypt: A Comparative Study Based on Sociodemographic and Tripographic Attributes

Pages 161-200
Mahmoud Abdelaziz; Ahmed Rady; Reham Touni
10.

Consumers' Motives and Intentions to Use Third-Party Food Delivery Services: Understanding the Role of Technology Anxiety

Pages 201-220
Mohamed Kamal Abdien; Rabab Ashour
11.

The Promotion of Learning Arabic Language to Non-Arabic Speakers via Religious Tourism: The Case of Saudi Arabia

Pages 221-235
Abdulaziz Alotaibi
12.

The Role of Eco-Heritage Tourism in Achieving Sustainable Development (Applied to The Great Transfiguration at Saint Catherine’s)

Pages 236-256
sara ahmed abdelfatah gad; Gamal El-Din Abdel Razek; Amr Mohamed Khairy; Heba Abdallah Elkarmouty
13.

Beyond the Menu: How Inventive Dining Experience Drives Online Customer Engagement and E-WOM?

Pages 257-274
Mohamed Kamal Abdien; Nourhan Helmy
14.

Hashtag Power through SNS Advertising: Achieving Brand Loyalty Based on Customer Engagement within the Egyptian Tourism and Hospitality Market

Pages 275-290
Hesham Dar; sara ahmed abdelfatah gad; Ahmed Magdy
15.

Inherited Preventive Methods by the Ancient Egyptians and their Contribution in activating incomingTourism to Egypt

Pages 291-317
Nessrin Ibrahim El Gammal; Azza Mohamed Masoud
16.

Unique Architectural and Artistic Elements of Qubbet El-Hawa Tombs

Pages 318-328
Dalia Mohamed Soliman
17.

The herald κηρυκίνῃ Job in Roman Egypt

Pages 329-342
Amr Elrouby Gomaa